Twitter is among the many hottest (and highly effective) social media networks. The way you leverage the platform relies upon solely on how its members use, comply with, submit, and work together with what they care about. Fortunately, there are new statistics to make your social media advertising and marketing selections extra manageable.

So, how are individuals utilizing Twitter these days? How are companies utilizing Twitter? And the way related do individuals really feel to a model as a consequence of your Twitter presence? Have a look at essentially the most exceptional Twitter stats we have discovered for 2023. And should you’re in a pinch, soar to the data you want under:

 

Twitter Statistics

Common Twitter Statistics

1. Most world leaders and overseas ministries have an official Twitter account. (Statista)

2. As of 2023, Twitter.com is the 4th most visited web site on this planet. (Similarweb)

3. America is the nation with essentially the most variety of Twitter customers, with 79.6 million customers. (Demandsage)

Twitter Statistics for Enterprise

4. Twitter generated $4.4 billion in income in 2022, an 11% decline year-over-year. (Social App Report 2022)

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5. 7% of social media entrepreneurs imagine that Twitter is the simplest for constructing an lively neighborhood on social media, larger than LinkedIn however much less efficient than Instagram at 26%. (Social Media Developments Report)

6. 6% of social media entrepreneurs suppose Twitter provides the very best ROI when promoting merchandise immediately within the app. (Social Media Developments Report)

7. Although solely about 17% of Twitter’s customers come from the US, it accounts for greater than 50% of the corporate’s income. (Social App Report)

8. The highest three forms of content material that provide the most important ROI on social media are relatable content material, fashionable content material (cultural moments and information), and academic/informational content material (Social Media Developments Report)

9. Virtually 30M distinctive social media authors talked about “opinions,” “recommendation on,” “professionals and cons,” “options,” and “best choice,” on Twitter, in search of extra genuine sources of data that they’ll belief. (Social Media Developments Report)

10. 5% of social media entrepreneurs plan to work with influencers/creators on Twitter greater than different social platforms. (Social Media Developments Report)

11. The typical Twitter Adverts ROI is 40% larger than the typical media ROI for different channels. (Twitter Advertising)

12. 66% of manufacturers are usually not transferring their presence off Twitter in 2023. (HubSpot Analysis)

13. The highest three codecs that social media entrepreneurs plan to speculate essentially the most in for 2023 are short-form content material (TikTok, Reels, and so on.), long-form movies, and audio chat rooms (like Twitter areas) (Social Media Developments Report)

14. The very best time to submit on Twitter is between 9 AM to three PM. (Social Media Developments Report)

Twitter Person Statistics

15. The main nations primarily based on the variety of Twitter customers in 2022 had been the USA, Japan, and India. (Statista)

16. Twitter at present has 237.8 million monetizable every day lively customers. (Demandsage)

17. Twitter has round 450 million month-to-month lively customers as of 2023. (Demandsage)

18. It is estimated that Twitter’s month-to-month lively customers will attain 652.23 million by 2028. (Demandsage)

19. Round seven-in-ten grownup Twitter customers within the U.S. (69%) get information on the location. (Pew Analysis)

20. 62.9% of Twitter customers determine as male, one of many highest gender disparities out of all social networks. (Statista, We Are Social)

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21. Roughly half of U.S. adults who use Twitter (49%) submit fewer than 5 tweets per thirty days. (Pew Analysis)

22. 59% of rare tweeters (in any other case known as “lurkers”) are between the ages of 30-49. (Pew Analysis)

23. Most Twitter information customers within the U.S. say utilizing the platform has elevated their understanding of present occasions within the final 12 months, however round a 3rd say it has elevated their stress ranges. (Pew Analysis)

24. 31% of U.S. customers say Twitter limiting the visibility of sure posts is a serious drawback, and 25% say the identical about banning customers from the platform. (Pew Analysis)

Twitter Utilization Statistics

25. 80% of Twitter utilization occurs on cell units. (Google)

26. 55% of customers log into Twitter every day. (Statista)

27. Twitter’s international common time per go to is roughly 10 minutes and 32 seconds. (Similarweb)

28. In 2022, 😂 Tears of Pleasure and 😭 Loudly Crying Face are tied for the most well-liked emojis used on Twitter. (Emojipedia)

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Twitter Followers Statistics

29. Former president Barack Obama is the world’s most-followed Twitter account, at 133.1 million followers, {followed} by Elon Musk after which Justin Beiber. (Brandwatch)

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30. The NBA and Google are essentially the most {followed} non-media enterprise accounts on Twitter. Their followers are 39.9 million and 28.9 million, respectively. (Statista)

31. Probably the most {followed} information account on Twitter is NEWS Reporter Breaking Information (@cnnbrk), with 58.9 million followers. NEWS Reporter controls the 2 most {followed} information accounts on Twitter. (Press Gazette)

Keep As much as Date on the Newest Twitter Stats

Twitter is adapting and altering amidst the rise of latest social platforms and tech, however it’s nonetheless a giant competitor. Social media entrepreneurs ought to preserve it on their radar and proceed to leverage it to achieve their target market — simply be sure to’re utilizing it correctly.

Editor’s notice: This text was initially printed in March 2019 and has been up to date for comprehensiveness.