Atom Financial institution has appointed impartial promoting company Creature as its lead strategic and artistic company, and not using a pitch. The mobile-first financial institution, which launched in 2013 and broke even for the primary time in 2021, is heading for an IPO and has just lately raised an additional £75m in funding.

Creature shall be chargeable for evolving and creating Atom’s model platform, constructed on the financial institution’s repute of doing what’s proper for patrons — and for its workers, who take pleasure in a four-day working week.

Edward Twiddy, chief buyer officer at Atom, mentioned: “We’re now working in direction of the subsequent massive moments in Atom’s historical past, while driving the success of the model because the main possibility for folks trying to save for his or her future, personal their very own residence and develop their very own enterprise.”

Dan Cullen-Shute, CEO at Creature, mentioned: “It’s an absolute bloody pleasure to be working with Atom – a financial institution that understands that banking itself isn’t the problem, it’s what banks do to make life quicker, simpler and supply extra worth to their prospects. They’re altering the world, each monetary and actual, and we couldn’t be extra happy to be becoming a member of them for the trip.”