Creature London has offered to Dutch communications group, Candid, and is now the lead artistic company in a steady of 12 media, digital and inventive firms, most of that are primarily based in Holland.
One in every of Candid’s Dutch companies, XXS, is rebranded as Creature Amsterdam. The transfer brings new purchasers together with Mercedes-Benz, Bud and Yakult, and is being billed as Creature’s first worldwide workplace. Candid says additionally it is exploring offers throughout the Atlantic.
Cullen-Shute second from left and Wanck far proper
This newest deal is Candid’s third UK acquisition within the final six months. The opposite two are transformation company Model Potential in Windsor, and built-in store Constructive in Richmond.
Creature was based in 2011 and has 42 employees in London, with purchasers together with Dunelm, Moonpig, Eve Sleep and digital financial institution Atom. It’s the UK’s 26th largest company in Nielsen’s newest rankings, with billings of £59 million in 2021, up 173% from 2020, largely due to Dunelm.
Dan Cullen-Shute, one in every of Creature’s founders and now its worldwide CEO, mentioned: “The chance to take Creature to new worlds, supported by a platform in Candid that values our independence of thought, motion and strategy as a lot as we do is extremely thrilling. It’s time to indicate the world what Creature can do.
Candid Group’s interestingly-named CEO, Rudiger Wanck, mentioned: “Our objective is to empower sturdy particular person specialist companies like Creature and allow them to scale and collaborate with out the distraction of the layers inside a conventional holding firm. Buying Creature London and including Creature Amsterdam by way of XXS marks the start line to additional amplify our artistic capability and bolster the platform as a complete on a world stage.”
The times when an unbiased company’s solely possibility was to discover a house inside one of many massive international communications teams appear to be over — witness Engine’s sale to Next15 earlier within the 12 months. Whereas the large teams want to purchase tech firms now, it’s the smaller tech-based networks that want to add a artistic ingredient into the combo.
