How TRIDENT Leveraged Influencers Throughout Instagram & TikTok
What does a model do when it’s able to degree up its influencer advertising program? For Mondelēz Worldwide, which oversees TRIDENT gum, its technique concerned activating influencers throughout Instagram and TikTok to advertise its pocket packs at 7Eleven shops. Its objective was to showcase the brand new packaging and product availability in a retail setting, to finally drive gross sales and model consciousness. Its collaboration with Mavrck and company accomplice Phoenix Inventive helped them make their imaginative and prescient a actuality.
Higher Collectively
Phoenix Inventive and Mondelēz Worldwide sought to accomplice with the on-the-go life-style creator and knew that they needed the marketing campaign to spotlight genuine, youthful content material concentrating on Gen Z and Millennial comfort retailer customers. They knew that with one of the best content material, which was fueled by an in depth temper board and model pointers, they might have the ability to obtain their objectives.
How We Helped
The Skilled Providers crew at Mavrck offered strategic enter previous to and through the marketing campaign launch, plus supported this system throughout the influencer sourcing course of. This included every part from preliminary outreach, curating the influencer candidates, negotiating with influencers, coordinating draft evaluations, arranging reshoots when essential, and eventually, executing the marketing campaign’s paid social amplification technique.
The Proof Speaks For Itself
Ultimately, micro- and macro-influencers produced 74 items of content material throughout each Instagram and TikTok. To be taught extra about TRIDENT’s influencer advertising technique and the way Mavrck was capable of assist Mondelēz Worldwide obtain its objectives, obtain our complete case examine right here.
