Earth Day is a yearly commemoration that pays tribute to the accomplishments of the environmental motion and underscores the urgency of safeguarding the Earth’s pure assets for generations to return. It’s a world event that observes the environmental richness of our planet and emphasises technique of preserving it, while additionally selling environmental consciousness, conservation, and sustainability. Yearly, multiple billion people in over 190 nations unite on this world occasion to advertise local weather consciousness and encourage accountable environmental behaviours.
Final month, we celebrated the Microsoft Promoting Accomplice Awards Asia Pacific, and with it awarded the Advertising with Goal Award—a subcategory of the Social Influence Awards. This award acknowledges a Accomplice who has demonstrated excellence in driving goal and motion throughout their campaigns, celebrates Companions who’ve used Microsoft Promoting merchandise and options to create inspiring options, and a Accomplice that has had a optimistic impression on society and the atmosphere.
The winner of the Asia Pacific Advertising with Goal Award for 2022 is Reprise Digital. Reprise Digital showcased their progressive and efficient advertising methods that aligned with Microsoft’s mission and aligned our values collectively to have an effect on our planet. In honor of Earth Day, we spotlight the evolution of a implausible inexperienced partnership.
Being a pressure for good
Reprise Digital is a worldwide chief in efficiency advertising that helps purchasers create and speed up buyer circulate.
We consider in utilizing our craft abilities and experience to assist native communities and social causes throughout the Asia Pacific area. That is why we launched our Drive for Good initiative, which focuses on making use of our abilities and assets to learn organisations which are making a optimistic impression on the world.
— ANDY HOLFORD, CHIEF PRODUCT OFFICER.
In Australia, the Reprise Digital Drive for Good Initiative partnered with Microsoft and LinkedIn to run a sequence of strategic collaborations, together with a hackathon for Conservation Volunteers Australia, an organisation that works to guard and restore the pure atmosphere. The hackathon aimed to convey consciousness and supply methods for the #seatosource marketing campaign, which focuses on decreasing plastic air pollution in waterways, and to spice up company partnerships.
As a part of the collaboration, Reprise Digital workers immersed themselves in a sequence of studying, hands-on assortment, and recycling throughout main cities in Australia all year long—from Advertising with Goal programs and options by way of to studying periods with Microsoft’s Chief Sustainability Officer.
Drive for Good initiative by Reprise Australia in partnership with Microsoft Promoting and LinkedIn.
Making a each day distinction
Because the partnership continues to thrive, the following space on the evolution is how can every worker make a each day distinction. In preparation for Earth Day, and on behalf of Microsoft Promoting and Reprise Digital, we’re each thrilled to announce an Asia Pacific area first partnership with Give with Bing as a manner of giving again to sustainable charities by altering their default serps.
Microsoft provides progressive options that assist advertisers attain and interact their audiences throughout the Microsoft community. One in all these options is Give with Bing, a characteristic that permits customers to donate to charities of their selection by utilizing the Bing search engine.
We’re proud to companion with Microsoft. With the current launch of the brand new Bing, not solely will we see the productiveness and time saving features as workers, however we’ll even be combining our collective efforts to provide again to necessary non-profits we assist.
— JESSICA WHITE, CEO OF REPRISE DIGITAL, ANZ.
Give with Bing is a straightforward and rewarding solution to assist the causes you care about by becoming a member of Microsoft Rewards and switching on Give Mode. The factors you earn looking out the online with Bing will robotically be donated to a trigger that’s necessary to you, and within the case of Reprise Digital, collectively we’ve recognized totally different charities to donate to that align to the Reprise firm values.
Goal is a driving pressure behind the robust partnership between Reprise Digital and Microsoft Promoting. It’s what has impressed us to look past efficiency media and assist make a optimistic impression on the world. This announcement is a implausible instance of how Reprise Digital is giving again to non-profits and communities, and the way every of us can play our half in a sustainable future, even by looking out, incomes, and donating.
— ADAM GOODMAN, NATIONAL AGENCY LEAD, MICROSOFT ADVERTISING, ANZ.
As our continued partnership with Reprise Digital, LinkedIn, and Microsoft Promoting we’ll be exploring extra alternatives all year long, aligning to sustainability.
When you’re concerned about additionally making an impression this Earth Day, comply with the lead from Reprise Digital by downloading this 1, 2, 3 information to get began:
Be aware: We want to recognise that Mediabrands additionally gained the Americas Advertising with Goal Award. Congratulations on being a Drive for Good.
Click on right here to be taught extra about Advertising with Goal.
To learn extra in regards to the highway to Internet Zero, learn the Microsoft Australia Report: Accelerating Your Path to a Internet Zero Future.
Concerning the writer
Chief Government Officer, Reprise Digital ANZ. A strategic thinker and enterprise chief with a penchant for problem-solving and growing cutting-edge options inside the quickly evolving house of media, advertising, information, and know-how. A champion for collective success, expert at constructing a development pushed tradition of concord, curiosity, and enjoyable.
