Prime Suggestions for Cannes

Price of Magnificence: A Dove Movie/Dove Self-Esteem Mission – Ogilvy New York

Dove’s “Price of Magnificence” is one among my favorite campaigns this yr and I consider a prime contender for Cannes Lions. It articulates a giant downside – the adverse results social media has on youngsters – in such a easy manner.

I feel this difficulty is very easy to dismiss in on a regular basis dialog, however the craft of the execution, the story, the emotion, make it unattainable for anybody to argue in opposition to it after seeing the movie.

Thanks Dove for creating a strong reminder that a few of our psychological well being points and issues begin from that little system in our pocket. I would go delete an app or two now.

Romania, The Most Lovely Dental Clinic In The World – McCann Bucharest

Romania is a really stunning nation. It additionally has good and inexpensive dental providers (in all probability the explanation why Dracula lives there).

These two very totally different causes to go to have been introduced collectively by one among my favorite campaigns this yr, known as “Romania, The Most Lovely Dental Clinic In The World.”

So what occurred? The Romanian Journey Board and the Dental Affiliation (very official, I do know) partnered to create a brand new approach to e book your vacation: package deal offers that mix dentistry with locations.

The company didn’t simply provide you with a communication thought, however an actual world enterprise alternative that labored! So … if that cavity continues to be bothering you, go for the dental appointment, keep for the go to.