Across the globe, advertisers are going through elevated strain to exhibit the impression of their advertising and marketing spend on enterprise outcomes. They’re working tougher than ever to optimise investments, attain their audiences, and drive efficiency throughout channels and codecs. On high of this, they’re navigating the shifting of shoppers from linear TV to streaming platforms and an evolving identification panorama.
As a world market for premium promoting, Xandr has at all times championed collaboration throughout the complete ecosystem to develop options that empower the open net. As a part of this mission, Xandr seeks to ship distinctive worth throughout promoting that addresses the core wants of patrons, sellers, and shoppers.
A brand new media shopping for platform is born
This yr, Xandr collaborated with Globo, the most important Brazilian TV broadcaster, to launch GAMA, a brand new programmatic media shopping for platform. GAMA brings new options for media shopping for to the promoting market in Brazil and was constructed to satisfy the wants of advertisers and companies throughout the area by combining the performance of Xandr’s Make investments DSP with unique entry to Globo knowledge. The providing gives a list market with unique entry to premium linked TV (CTV) stock, data-driven efficiency administration, and supply throughout model secure environments, all of which assist to handle native purchaser challenges out there.
Xandr addresses advertiser challenges in particular markets
Whereas this can be a main milestone for Xandr and Globo within the Brazilian market, this isn’t the primary occasion when Xandr has partnered with a serious media firm to ship revolutionary programmatic options to assist deal with advertiser challenges in a selected market.
In 2021, Bell Media, Canada’s largest communications firm, introduced a strategic alliance with Xandr to leverage its platform to ship a proprietary omnichannel demand-side platform (DSP) for advertisers. The Bell DSP is powered by Xandr’s Make investments DSP, and because the first self-serve platform for the area, it allows Canadian advertisers to activate data-driven programmatic campaigns simply throughout channels on premium stock with useful first-party and third-party knowledge and main know-how.
With GAMA in Brazil and Bell DSP in Canada, Xandr is leveraging its full stack in key markets to ship revolutionary options that enable advertisers to achieve their desired shoppers effectively and successfully, embody related and impactful messages, and drive true outcomes for his or her enterprise. Xandr’s know-how is strong and versatile and might be customised to handle the particular challenges of media companions in different world markets. That is only the start.
Assist us enhance Microsoft Promoting
Your feedback and suggestions are integral to form and enhance our product. You should utilize the Microsoft Promoting Suggestions portal, in-product suggestions, Twitter, or Instagram. It’s also possible to e-mail us at
