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WPP’s Wunderman Thompson retains Samsung CRM

WPP slightly underwhelmed traders when it reported its quarterly and half 12 months numbers (the subsequent lot ought to be coming via in a couple of weeks) though Mark Learn’s marcoms large inched forward.

Hanging on to enterprise is simply as essential as successful it and it will likely be a reduction that WPP’s Wunderman Thompson has been reappointed to Samsung’s European CRM account, one other signal that the Wunderman bit, which Learn ran earlier than being elevated to the CEO position, remains to be motoring.

Wunderman Thompson has been Samsung’s company of report throughout CRM since 2017 and can proceed to work throughout the spectrum with an emphasis on first social gathering information as a cookieless future creeps up.

Samsung director of information pushed advertising & expertise Ihab Moawad says: “We’re delighted to proceed to work with Wunderman Thompson, a group and company who frequently shock us and push us ahead. By means of the (pitch) course of they demonstrated actual craft in bringing collectively each to create a linked journey that we imagine will present actual worth to our clients.”

Wunderman Thompson UK CEO Pip Hulbert says: “Persevering with our work with Samsung means an enormous quantity to us, it’s testomony to the robust relationship we’ve developed and the challenges we’ve helped to unravel to date.”


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