Coca-Cola appointing WPP as its lead company for nearly the whole lot final yr was in all probability nearly probably the most vital account transfer and the mighty sources of WPP’s newly-minted Open X crew have now produced a brand new world “platform” for $20bn model Sprite – ‘Warmth Occurs.’

And an omnipotent mnemonic – ‘bing bang bong, bing bang bong (repeat as required.)

Is that it, you might ask?

Properly it won’t be as daft because it sounds, again within the mists of historical past McDonald’s determined to plaster ‘I’m lovin’ it’ over all its adverts, an Americanism that jarred with, say, its UK adverts which had a special tone altogether. However you bought used to it.

These bings and bongs are aimed squarely at Gen Z (teenies and others at the moment obsessed by TikTok) in response to Sprite world model director Shrenik Dasani who says it’s.. “tailor-made to what we consider are Gen Z life-style truths. Our ambition actually is to interact Technology Z and recruit them right into a weekly ritual of consuming Sprite.”

So Sprite’s the factor to assist annoyed teenagers address hassles, ‘warmth moments’ as Sprite has it. Social media (together with TikTok) is likely designated to do the actually heavy lifting.

Making an attempt to anticipate Gen Z behaviour should be quite akin to herding cats though, likely, Open X has commissioned yards of analysis to again this up.

Will it work? Haven’t a clue and solely time will inform. Straightforward to see how it may be world anyway.