Fed up of the dearth of reasonably priced childcare, campaigning organisation Pregnant Then Screwed has teamed up with Wonderhood Studios to vent their frustration.

The result’s a collection of Sad Mom’s Day playing cards which subvert the same old sugar-coated Mom’s Day aesthetic. They’re attributable to be featured on BBC Breakfast, and shall be delivered to Downing Road to protest in opposition to the Authorities’s rejection (on Worldwide Girls’s Day) of a petition signed by 113,000 individuals demanding a assessment of childcare funding.

Jessica Lovell, founder & CSO of Wonderhood Studios, stated: “That is such an essential subject that holds girls and their careers again. Within the context of the cost-of-living disaster, it feels extra pertinent than ever. Our ambition is to make use of Mom’s Day to get the difficulty of unaffordable childcare talked about and maintain it on the agenda in a bid to drive significant change.”

Lauren Fabianski, campaigns and communications supervisor at Pregnant Then Screwed, stated: “Unaffordable childcare is a major contributor to The Motherhood Penalty. It forces girls to take much less well-paid roles, work fewer hours, obtain much less seniority and get into debt. We expect this #UnhappyMothersDay marketing campaign is a good way to maintain the nationwide dialog going and remind the Authorities that moms have had sufficient.”