The vacation season is right here! It’s throughout this time that buyers begin to look on-line for Christmas and New Yr items for associates, household and even themselves. However looking for items is less complicated stated than executed.
What ought to I reward them?
Would they like this reward?
Will I get the dimensions/type proper?
Will they should return/ alternate this reward?
Should you’ve ever requested your self even considered one of these questions, you’re not totally different out of your clients. And so, it’s time to make gifting easier for them by introducing the flexibility of giving items that folks really need, out of your Shopify retailer – Present playing cards.
A factor that was beforehand thought-about impersonal, reward playing cards at the moment are a go-to alternative for gifting throughout all demographics. In truth, a examine discovered that digital reward card gross sales elevated by greater than 100% within the month of December final yr.
On this article, we’re going to begin from scratch and handhold you until you’re able to get palms on with this must-have ecommerce retailer addition. We’ll begin by explaining what reward playing cards are, why your customers need them, share examples of manufacturers utilizing reward playing cards and tips on how to set them up in your Shopify retailer!
A present card, also called a present voucher, is a sort of pay as you go stored-value cash card that normally will get issued by a retailer (on-line or offline) for use as an alternative choice to money for making purchases from the model.
Merely put, for those who’re gifting somebody a present card value INR 1000 for Christmas from model ABC, they will use it to make a purchase order well worth the quantity on that model’s on-line retailer or at a bodily retail retailer.
Observe: Shopify reward playing cards is a characteristic that’s now accessible on all Shopify plans. You’ll be able to learn extra about it right here.
The expansion of reward playing cards in India
An idea that was usually thought-about too ‘impersonal’ by Indian customers, the demand for reward playing cards now could be rising dramatically.
In keeping with a examine shared on Indian Retailer on on-line procuring patterns, customers’ gifting patterns have been shifting in the direction of digital reward playing cards. The reward card spending patterns additionally present that 69% of reward playing cards get redeemed in the course of the first 30-40 days of their receipt.
Other than making gifting simpler for customers, Occasions of India additionally reported retailers utilizing reward playing cards to get assured enterprise. The most important of names within the trade like Consumers Cease, Hidesign, Flipkart, Pepperfry and lots of others have began to make use of reward playing cards extensively of their gross sales technique. They’re combining totally different gross sales methods with reward playing cards, utilizing ways like providing further reductions to inspire patrons to decide on reward playing cards as items.
In truth, digital reward playing cards contribute 55% to enterprise orders throughout numerous industries. And that itself is an indicator that your customers want to purchase reward playing cards!
A variety of manufacturers on Shopify have already taken be aware of this and have gotten a headstart with reward playing cards of their shops!
Examples of shops utilizing reward playing cards in India
Present playing cards are nice as a result of they assist your clients overcome the impediment of not realizing the giftee’s preferences or preferences.
Are you able to think about how embarrassing it will be to ask your colleague for his or her clothes dimension, for instance?
To reveal how helpful reward playing cards may be and the way they will have purposes throughout industries and markets, listed below are some examples of manufacturers in India who’ve all included reward playing cards of their on-line shops:
- Shumee
- Headphone Zone
- Blue Tokai
- Fabriclore
- Talking Herbs
- Disguise Cosmetics
- Dmodot
- Suta
- Thabisa
- Heads Up For Tails
1. Shumee
2. Headphone Zone
3. Blue Tokai
4. Fabriclore
5. Talking Herbs
6. Disguise Cosmetics
7. Dmodot
8. Suta
9. Thabisa
10. Heads Up For Tails
Present playing cards can be utilized in many various methods throughout all classes, as you possibly can see from the examples above.
So if we now have satisfied you to provide your clients the choice of reward vouchers as an alternative of guessing their approach via selections this vacation season, let’s look into how one can arrange reward playing cards in your Shopify retailer.
arrange reward playing cards in your Shopify retailer?
Earlier than you possibly can promote reward playing cards, you should activate the reward card characteristic via your Shopify retailer admin.
- Log into your Shopify admin
- Go to Merchandise > Present playing cards
- Click on ‘Add reward card’ product
By following the steps above, your first reward card will get created instantly, however its standing is about as ‘draft’ by default. You’ll be able to then make modifications like giving the reward card a reputation, assign the quantities that folks can decide from, and add a customized design and extra earlier than publishing them in your storefront.
Right here’s an in depth video tutorial on tips on how to arrange reward playing cards in your Shopify retailer:
https://www.youtube.com/watch?v=gsecl4kYaIs
You may also observe the step-by-step information we now have created to arrange, add, edit or take away reward playing cards right here.
Now that you’ve reward playing cards arrange in your Shopify retailer, allow us to inform you another factor – simply finishing the setup is just not sufficient. If you would like web shoppers to purchase reward playing cards from you, you should market them proactively.
And we now have some quick-to-execute concepts for you.
Present card advertising concepts
The next reward card advertising concepts come from manufacturers working profitable companies in India. Flick thru all of them and use the methods that appear the most effective fitted to you!
- Give your reward playing cards a singular, seasonal design
- Make them noticeable in your retailer
- Promote them in your electronic mail advertising campaigns
- Use social media to advertise them organically
- Promote them in your electronic mail advertising campaigns
- Use SMS advertising to let subscribers find out about it
- Use WhatsApp broadcast advertising
- Run advertisements on social media
- Run advertisements on the search engine
- Make them part of your content material advertising technique
- Cross-sell reward playing cards throughout your retailer
- Promote them in your bodily shops
Give your reward playing cards a singular, seasonal design
If you would like folks to provide reward playing cards this season, be sure they really feel festive sufficient. As a substitute of constructing your reward playing cards look plain and jaded, give them a customized design that matches your model in order that when a recipient receives them, they get a ‘branded expertise’.
Right here’s how Suta has designed their reward card:
Equally, you can provide your reward card design a extra seasonal design. As an illustration, throughout Christmas, your reward playing cards might have a Christmas tree or Santa made on them.
Right here’s an instance of how Starbucks designs their reward playing cards for various events:
Make them noticeable in your retailer
You’ll be able to promote them utilizing an announcement bar or make them part of your important navigation menu. The concept is to make them as seen as potential, in order that exploring reward playing cards whereas trying to find items in your retailer comes extra naturally. That is an particularly efficient advertising technique to implement in the course of the festive season.
Right here’s how Blue Tokai has made reward playing cards noticeable – by making them part of the primary navigation menu:
Use social media to advertise them organically
Social media influences 71% of on-line buy choices. Use your model accounts on Fb, Instagram, Pinterest and different channels to advertise the supply of reward playing cards in your retailer.
For instance, you possibly can create a carousel sharing the advantages of giving reward playing cards to your loved ones. Or you possibly can create a brief video to publish as an Instagram Reel displaying how completely satisfied individuals are once they obtain reward vouchers of their favorite manufacturers.
However keep in mind, you should do that persistently over a time frame and never simply on the final minute. Natural advertising takes time to be seen, so begin early!
Promote them in your electronic mail advertising campaigns
As an ecommerce retailer, we’re certain you’re sending out common newsletters to advertise reductions, offers, provides and new merchandise on electronic mail. Give your reward playing cards a spot in your electronic mail content material as nicely, selling them in the course of the vacation season. Make sure you add them visibly with a bit devoted to them in order that they don’t go unnoticed.
You might even arrange a separate electronic mail advertising marketing campaign for it!
Right here’s how Roxy promotes their reward playing cards:
Use SMS advertising to let subscribers find out about it
With a mean 98% open fee on SMS campaigns, it’s a channel you don’t wish to miss whereas selling reward playing cards. Create a separate SMS advertising marketing campaign that’s centered on selling the advantages of your reward playing cards, or mix a reduction with it to encourage their buy.
Hey Sara,
This Christmas, give your family and friends the items they really need with our GIFT CARDS. Additionally get an unique 10% off on purchases made by way of reward vouchers. Get them right here: store.hyperlink/giftcards
Use WhatsApp broadcast advertising
Much like SMS, WhatsApp is changing into a number one channel for manufacturers to advertise their offers and reductions. Don’t omit your reward playing cards from the technique and create a WhatsApp broadcast advertising marketing campaign to advertise them.
Hey Miten,
This Christmas, give your family and friends the reward they really need (and love) with our GIFT CARDS. 🎄
Get an unique 10% off on purchases made by way of reward vouchers till December 31, 2021. 🎁
Get them right here: store.hyperlink/giftcards
Run advertisements on social media
There are literally thousands of posts being made on social media day-after-day. Whereas natural methods are nice, we additionally suggest working a couple of advertisements to advertise your reward playing cards so to get them seen sooner.
You should utilize the social media posts you make for natural attain as advertisements. Merely enhance the publish to assist it attain extra folks that match your viewers.
Run advertisements on the search engine
About 68% of on-line procuring journeys begin from the search engine. Getting your reward playing cards to rank instantly is sort of inconceivable, owing to the variety of companies now specializing in website positioning. However you possibly can grow to be part of the search outcomes by working search advertisements in your reward card pages. Don’t neglect to make use of a compelling copy to drive visitors to your retailer!
Right here’s how some companies are selling their reward playing cards on serps:
Make them part of your content material advertising technique
Should you’re a DTC model that has been leveraging content material advertising to coach patrons and assist them make knowledgeable buy choices, it’s time to usher in reward playing cards too. The variety of searches round ‘christmas reward concepts’ and ‘new yr reward concepts’ enhance throughout this era; to money in on the identical, create content material that addresses these queries, well putting your reward playing cards as the only option this season!
Cross-sell reward playing cards throughout your retailer
Plenty of web shoppers will come to your retailer searching for particular merchandise for themselves. However that doesn’t imply you possibly can’t introduce them to your reward playing cards. Place reward playing cards as product suggestions in your product web page and cart web page, with a intelligent message like ‘when you’re at it, give your family members a bit one thing too’.
Promote them in your bodily shops
That is the one season quite a lot of us wish to step out as nicely to purchase decor and reward gadgets. You probably have a bodily or a popup retailer, be sure to promote your reward playing cards there as nicely. You’ll be able to create banners or encourage your salespeople to let walk-ins know in regards to the reward playing cards accessible in your on-line retailer.
In truth, go one step additional and allow them to buy reward playing cards out of your on-line retailer whereas they’re on the bodily one!
Must you allow reward playing cards in your Shopify retailer?
Client buy behaviour has developed dramatically over time. The pandemic as an example has emphasised on the significance of constructing significant purchases, and gifting is part of the identical.
Because of this we consider reward playing cards are a should in your vacation advertising technique!
Don’t wait, and assist your clients give significant items this season with reward playing cards.
