Social media groups that handle all of their photographs, movies, and different graphics in Google Drive — and different primary cloud storage techniques like Dropbox and Field — usually have a course of that goes one thing like this:

1. Search by your entire asset library for the appropriate graphic
2. Wade by outdated variations of that asset to search out what’s most up-to-date
3. Obtain the appropriate model from drive
4. Add it to a file conversion software to optimize it for the appropriate channel
5. Obtain it from the conversion software
6. Then lastly add the asset to at least one social media channel
7. And repeat this for as many posts that must be revealed

Doing this for each single put up it’s a must to create eats up a ton of time.

One of the simplest ways to hurry issues up is by transitioning to a extra superior storage resolution that permits you to preserve an up to date asset library, optimize property on the fly, and push property backwards and forwards between platforms for publishing. In different phrases, you want a digital asset administration (DAM) system.

Brandfolder is a DAM resolution designed for creatives and the entire groups that creatives help, together with social media entrepreneurs. So we’ve put collectively this put up explaining how you should utilize our digital asset administration system to:

• Enhance the group and searchability of your property
• Ensure that social media group(s) have entry to the property they want after they want them
• Convert property for various social media channels with no need one other conversion software
• Push property straight out of your library to be revealed
• Allow content material creation and set up new property from exterior creatives
• Hold all people on-brand and encourage higher model consistency

Brandfolder is designed to assist social media groups deal with the huge quantity of property and posts they should handle. Wish to see Brandfolder’s options for social media entrepreneurs in motion? Schedule a free demo with our group to study extra about how Brandfolder can help your social media advertising.

The primary manner Brandfolder improves social media asset administration is by making it simple to keep up an organized and up to date library of name property (like social media collateral). How? Our digital asset administration software program detects duplicate property so you may merge or delete them, and it supplies a full model historical past for each asset so that you all the time know which model of an asset to make use of. It additionally permits asset managers to run out property to stop advertising groups from downloading or utilizing outdated digital content material.

Brandfolder accepts nearly each digital file sort, together with photographs, wealthy media like movies and audio recordsdata, GIFs, logos, templates, and different graphics. (Our buyer expertise group assists all through your entire onboarding and importing course of, too, so creating and organizing your asset library in Brandfolder isn’t a problem.)

Inside Brandfolder, you may set up your property by model — which is good for social media groups in advertising companies who work with multiple enterprise unit — by creating devoted Brandfolders. Inside Brandfolders, you may then set up property in Collections and Model Portals.

• Read moreBP&O Introduces Brand Histories: Pan Am's World

  Use Collections to arrange teams of associated property: You may create property for various social media platforms or advertising campaigns, and so forth. Our DAM system offers you a variety of flexibility with asset group so you may map your library in a manner that is sensible in your groups and workflows.

• Use Model Portals to arrange teams of property for particular finish customers. That is helpful for international manufacturers who’ve a number of social media advertising groups around the globe. Model Portals mean you can home all property which are related to a particular finish consumer/group in a single place; that manner these customers solely have entry to what they want and aren’t working in your whole asset library.

On the asset degree, Brandfolder permits customers to stack duplicate property of various file sorts. For instance, it can save you your model brand as a singular asset and home all file sorts (i.e., .jpg, .png, .PDF) of it inside its asset stack. This prevents your groups from having to see the identical asset again and again whereas scrolling by the library. Nevertheless it’s additional helpful for social media entrepreneurs as a result of it lets you save one asset — in numerous sizes and codecs, prepared to be used on totally different social media channels — with out cluttering your library.

Irrespective of the way you set up your property, our strong search function can discover what you want with only a search time period. Our search analyzes your entire Brandfolder of property you’re working in so that you don’t must go digging by Collections or folders. Utilizing synthetic intelligence, it really analyzes the content material of your property (colours, objects, background surroundings, product photographs, and so forth.) to tug every thing that’s associated to your search. Brandfolder additionally auto-assigns metadata and tags to your property upon add to enhance the searchability and group of your property.

Make Positive Your Entrepreneurs Can Entry the Proper Belongings

Past organizing your asset library, you should utilize Brandfolder to share your social media property together with your advertising group(s) so all people can discover and use the property they want.

With permissions, you may add different customers to Brandfolders, Collections, or Portals to allow them to entry all at the moment accessible property and any future property which are added. Or, you may share singular property or chosen teams of property with different customers by giving them entry to only these property.

While you need to share digital property with folks exterior of Brandfolder, you may ship a customized share hyperlink. You may title your share hyperlink, retroactively add or subtract to what was orginally included, set a date for the hyperlink to run out, require an e mail deal with to view the hyperlink, and extra. We enable limitless visitor seats, so you may share your property with whoever you want, as many instances as you want, with out worrying about additional prices.

Many enterprise and multinational groups select Brandfolder as a result of we do provide limitless visitor seats; they’ll share and obtain property from non-Brandfolder customers with out monitoring shares or paying for visitor customers. Learn our different put up for extra tips about what to search for when selecting enterprise digital asset administration software program.

You can too use Brandfolder to make asset optimization much less cumbersome. As a substitute of downloading your asset from Brandfolder and importing it to a different conversion software, you may obtain property in numerous file codecs or shortly crop your property to suit throughout totally different social media channels proper inside Brandfolder.

Our Customized Cropping performance has presets for web sites like Fb, LinkedIn and HubSpot, so you may crop your property for export with out altering the precise asset in Brandfolder.

What actually units us other than different DAMs, although, is our superior video options. Some DAMs don’t even settle for video property; not solely will we settle for movies, however we additionally offer you instruments to:

• Trim your video recordsdata
• Save or obtain particular clips of your video file
• Add captions to your movies
• Resize your video
• Add watermarks to your movies

Having simple video enhancing instruments at your fingertips mean you can incorporate extra high-quality movies into your social media technique (with out having to study a complicated video editor or bug creatives to tweak your video recordsdata for various social networks or goal audiences).

Working with a variety of video property? Try our different article to learn extra into video asset administration in Brandfolder.

Brandfolder additionally integrates with digital advertising administration instruments like Hootsuite and content material administration techniques like Contentful so you may push property straight from Brandfolder and publish them throughout the online.

Allow Content material Creation & Get Your Advertising and marketing Campaigns Operating Quicker

Since social media groups are liable for posting a variety of content material, it’s additionally a good suggestion to set you and your groups up with customizable, on-brand templates. With advertising collateral templates, you may create recent, distinctive content material in your social media posts with out submitting a request to the inventive division or ready round for property to be reviewed and permitted.

We constructed Brandfolder with an non-compulsory templating function to profit each creatives and entrepreneurs. Right here’s the way it works:

1. Creatives begin by placing collectively templates in Adobe InDesign. In InDesign, they select which parts of the template could be personalized and that are locked into the design. Creatives may even management which fonts and colours can be utilized throughout customization. Then, designers can push the template on to Brandfolder so it may be saved and shared.
2. After the template is pushed to Brandfolder, we give creatives much more methods to regulate how their templates are personalized. Particularly, designers can restrict which graphics are inserted into the design and management the choices for including textual content. This management over customization prevents the necessity for one more assessment after templates are personalized, saving inventive groups time and permitting entrepreneurs to start utilizing their digital content material as quickly because it’s prepared.
   
3. As soon as the template and templating options are all set, creatives can share their templates with different groups utilizing permissions. That manner, the groups who have to entry these templates can discover them in Brandfolder with out having to ask a designer the place they’re positioned or the best way to use them.
4. Lastly, customizing templates is simple and simple. Anyone can use our enhancing options to create new media content material. When you’re carried out customizing your template, you may preview the ultimate product and obtain it or ship it to a printer for instant use.
5. After you’re all wrapped up, our software program resets the template so you may reuse your templates as many instances as you want and all the time come again to a clear, ready-to-use template.

We must also notice: Regardless that Brandfolder permits designers to regulate template customization, creatives can nonetheless require templates to undergo a assessment and approval course of earlier than they’re accessible to obtain or print. You may utterly management the assessment and approval course of for brand new and up to date property. (Extra on reviewing and approving property within the subsequent part.)

Collaborate With Different Creatives & Obtain Notifications for New and Up to date Belongings

Plenty of social media groups additionally work with and obtain property from freelance designers and different exterior inventive groups. Usually, these exterior creatives must ship new property to the design group by way of e mail to allow them to be permitted earlier than they’re shared with others. However in Brandfolder, we mean you can ship Visitor Add hyperlinks to non-Brandfolder customers to allow them to add their digital recordsdata straight to your Brandfolder library for assessment and approval.

When sending these Visitor Add hyperlinks, you may select precisely the place the asset is uploaded; whether or not you need it in your important Brandfolder library or a particular Assortment or Portal. As soon as it’s uploaded, you’ll obtain a notification letting you understand the asset is prepared for assessment. After the asset is permitted, it turns into accessible for everyone else to search out and use. No additional sharing required.

Word: If for some cause the asset isn’t permitted, you may remark proper on the asset to offer course for edits. Bear in mind, we enable limitless visitor seats, so you may talk with creatives exterior of your group on asset updates with out restrictions.

Aside from managing new property from exterior creatives, we additionally mean you can set notifications for all new or up to date property that must be reviewed and permitted; that manner admins and creatives can soar on evaluations and get property permitted sooner.

For instance, many social media groups use Canva to create new digital content material. After they’ve put collectively their graphic on Canva, they often must ship it to any person else for approval — over e mail or messenger — earlier than it may be shared on-line or uploaded to your group’s asset library. We make this course of simpler by integrating with enhancing instruments like Canva so you may push property on to Brandfolder. Then, when new property are pushed to Brandfolder, admins obtain a notification that they’re prepared for assessment. And as soon as they’re permitted, they’re already in your important asset library and prepared for publishing; this quickens the assessment course of and simplifies sharing.

Once more, you’ve gotten whole management over the assessment and approval settings in Brandfolder. You may choose who is ready to approve property and select while you need to require a assessment course of. Groups modify their assessment and approval settings to hurry up sure workflows and keep higher model consistency; so you may set these up primarily based on what works greatest for you.

Monitor How Your Belongings Are Used & Hold All people On-Model

Utilizing a digital asset administration system to handle social media content material additionally makes it simpler in your groups to remain on-brand. For starters, social media managers can really feel extra assured in what their groups are posting as a result of their entrepreneurs are all the time pulling content material from an up to date asset library. Then, being able to require evaluations and approvals for brand new property and template downloads supplies one other layer of management.

Brandfolder additionally allows you to implement higher model consistency by permitting you to create and share model tips. With our Brandguide function, you may lay out particular particulars about the best way to use (and never use) your branded collateral.

Many social media groups additionally use Brandguide to:

• Clarify their “model identification,” together with their model’s mission, values, tagline, tone, persona, and finally how they intention to narrate with their target market
• Set up their advertising targets and plans to realize them
• Present data on their advertising methods; this will embrace every thing from the best way to put up on totally different mediums, what hashtags to make use of, ideas to enhance search engine marketing throughout posting, and notes in regards to the desired social media presence
• Publish directions for publishing on totally different social media accounts

To study extra about sustaining a cohesive aesthetic throughout your whole group’s social media platforms, assessment our model consistency guidelines.

You can too view knowledge and analytics about every of your property to watch how usually they’re being seen, downloaded, and shared inside Brandfolder. Our DAM assigns every asset a singular CDN hyperlink so you may embed your property on web sites and in e mail campaigns. While you use these CDN hyperlinks to energy your on-line content material, we offer you knowledge about the place the asset is embedded and the way it’s engaged with on the net.

With this data, you get a greater image of how others within the firm are utilizing the property and the way your target market is responding to them. In flip, you should utilize these insights to effective tune your advertising methods.

Even higher, while you use CDN hyperlinks to host your content material, it updates mechanically every time that asset is up to date in Brandfolder. That manner, your on-line content material is all the time updated.

Model upkeep can majorly impression your group’s effectivity and manufacturing. Obtain our eBook for tips about the best way to preserve campaigns on-brand and on schedule.

Strive Brandfolder to Hold All of Your Groups Organized

Whereas we have now quite a lot of instruments that can assist you handle advertising property, our platform can be constructed to help your different groups and their workflows, so all people in your group can function extra effectively.

We’re devoted to serving to every of our purchasers leverage their Brandfolder to work greatest for his or her groups’ wants. Our buyer expertise group assists by onboarding, set-up, and coaching to make life simpler for your whole groups. Our hands-on strategy to help is the explanation why we have now a 99% retention charge amongst purchasers and why our help group is without doubt one of the greatest within the digital asset administration business.

To study extra about how Brandfolder can help your whole groups, get in contact with us for a free demo!