In each cryptocurrency and NFT (non-fungible tokens) markets, there’s a big imbalance between women and men, with women being largely not noted of the dialog. Hoping to sort out the gender hole this area confronts with, younger artist Yam Karkai co-founded the women-focused NFT group World of Girls (WoW), directing her efforts in direction of bringing extra visibility to ladies, engaged on making the NFT panorama a extra inclusive area for all.
WoW began as an NFT collectible assortment comprising 10,000 numerous portraits of girls or tokens, generated from Karkai’s art work, every that includes distinctive bodily traits reminiscent of the colour of pores and skin, coiffure, eyes, clothes, and many others. The gathering has been applauded by many individuals, together with notable celebrities, influencers, and ladies’s advocates however the group that celebrates range needs to carry extra ladies to the neighborhood.
Having this in thoughts, WoW reached out for the New-York-based model design studio ThoughtMatter‘s assist, asking the creatives to design an id system that’s simple to be acknowledged, displays its ambitions, and matches the model’s inclusive nature.
Empowering ladies via artwork and selling range are the rules that hold the model’s coronary heart pumping. It’s a philosophy that’s seen not solely all through its spectacular token assortment however which can be sewn throughout its new model id and web site, for which the studio drew inspiration from the portraits themselves.
“Our staff has been following the crypto and NFT areas intently, with some really becoming a member of World of Girls and shortly realizing that there was one thing particular in regards to the neighborhood and mission,” explains ThoughtMatter Managing Director, Jessie McGuire. “That is all new territory, which is extremely thrilling. For everything of contemporary branding, a model has been outlined as intangible. However with web3 and general-purpose applied sciences like NFTs as a spine, a model can now be certified and collectively owned by a neighborhood that has a vested curiosity in its success. Plus, their mission is completely aligned with our personal values.”
Drawn to the modular nature of WoW, the studio interpreted the NFTs as impartial models, ultimately bringing them collectively to assist in giving rise to a bigger construction — an assemble that represents the model’s neighborhood and token holders, all linked by the mission to create a extra inclusive digital playground for all. By embracing a structured design model, the staff constructed an id system that manifests as a geometrical grid sample.
The block-based grids characteristic the WoW acronym, with the “O” being imagined as a canvas onto which one of many portraits within the assortment or different visuals are “painted” which. In flip, this method dictated all the pieces from the WoW emblem to icons and a spread of visuals executed throughout totally different model touchpoints.
Impressed by the colourful shades already current in Karkai’s distinct artwork assortment to outline the colour palette and utilizing the NFTs as a practical a part of the emblem, the artistic staff sought to seize and amplify WoW’s dedication to the mission it pledged.
The visible id was then used to adorn the web site pages, thus speaking WoW’s providing’s complexity while additionally enabling flexibility and placing the neighborhood on the coronary heart of the model. “We wished to plan a system that allowed for exponential progress, be it different collections, new partnerships, and collaborations, or for extra neighborhood involvement and illustration,” continues McGuire.
“We wished to be a longtime model that bridges the hole between the digital and bodily world. [We’re] getting extra ladies from outdoors of the NFT area taken with crypto and NFTs. [Women] see that there’s a venture right here the place they is likely to be represented and seen,” explains Yam Karkai.
World of Girls launched on the evening of July twenty seventh, 2021 and, in simply 10 hours, all the 10,000 tokens have been bought. At the moment, Karkai ventures in a brand new NFT journey, Galaxy of Girls, the following chapter of the WoW assortment, deliberate to be revealed this yr.