Prohibiting using ‘web zero’

Local weather Impartial prompt that the FTC prohibit using “web zero” altogether, because the time period refers to “a future international state by which firms could have eradicated considerably all Scope 1-3 emissions by means of clear vitality and discount efforts, with restricted use of carbon offsets to eradicate any remaining ‘residual’ emissions.”

The phrases “local weather impartial” and “carbon impartial” ought to point out that “materials direct and oblique greenhouse fuel emissions related to
firm services, transportation, and manufacturing processes have been eradicated by means of reductions and/or the procurement of renewable electrical energy or carbon offsets,” the corporate prompt.

Local weather Impartial additionally warned in opposition to using local weather profit claims that depend on targets, objectives or future efficiency fairly than progress that has already been achieved.

Deceptive use of ‘pure’ fuel

A coalition of local weather teams, together with Motion for the Local weather Emergency, Clear Creatives and ClientEarth, argue that the FTC ought to deliver the Inexperienced Guides according to worldwide requirements round greenwashing, which might stop firms from making environmental claims with out disclosing sure particulars on the general affect of their enterprise.

It additionally requested the FTC to acknowledge that utilizing the time period “pure fuel,” in reference to methane is “inherently deceptive.” The time period implies that “methane is environmentally pleasant as a substitute of a potent greenhouse fuel,” the group mentioned in a press release. Methane has 80 occasions the warming energy of carbon dioxide, in keeping with the United Nations.

Fossil gasoline firms “have been getting away with mendacity to shoppers about their net-zero commitments, carbon offsets and the environmental advantages of so-called ‘pure’ fuel,” Duncan Meisel, govt director of Clear Creatives, mentioned in a press release. “Stricter steering from the FTC wouldn’t solely assist clear the airwaves of this misinformation however [also warn] promoting companies that these kinds of deceptive claims shall be topic to higher regulatory and authorized scrutiny.”

Defining ‘regenerative agriculture‘

Whereas it could be a rarity that farming practices turn into buzzy, that’s been the case with using the time period “regenerative agriculture,” which has spiked in recent times. Corporations like Balenciaga, Kellogg, Lundberg Household Farms, McCain Meals and plant-based meals startup WhatIf have been together with it of their adverts since 2021.