At Specific Writers, you usually hear us point out “done-for-you” content material advertising in our blogs, and on our web site, and we even boast about it in some social media posts. 

However what does done-for-you content material advertising entail? 

For individuals who have questioned what DFY content material is, the way it works, and the advantages of looking for suppliers who can do it for you, look no additional than this mini information.

At this time, we are going to speak about done-for-you advertising and how one can get extra out of your content material whereas spending much less money and time than you’ll going the standard route (i.e., doing it your self).

Isn’t All Content material Ordered Thought-about Carried out-for-You Content material Advertising and marketing?

Sure, and no.

It depends upon the service you’re ordering and the place you’re ordering it.

Some corporations provide done-for-you content material bundles, like Specific Writers, whereas others provide DFY content material, nevertheless it contains nothing greater than writing content material. It doesn’t essentially embody the experience, analysis, and high quality assurances it is advisable to fulfill Google’s E-E-A-T and enhance your web site’s authority.

Real DFY content material is written by a topic knowledgeable in your area of interest – not a contract author who dabbles in that trade. Principally, your author is a mirror of you – solely they’re saving you the effort and time of writing a weblog your self utilizing the data you present and leaning on their very own expertise and experience within the area of interest to ship top-notch content material.

Getting a content material bundle is one of the best ways to broaden each penny spent in your content material advertising and offer you high-quality content material that returns constantly yr after yr.

What’s a Carried out-for-You Content material Bundle, and Why Ought to You Use Them?

Sure, you would order a single weblog written by a topic knowledgeable, however in case you purchase a whole bundle, you’re unlocking much more advantages whereas saving money and time. 

By bundles, we’re speaking concerning the weblog, its meta, web optimization analysis, pictures, and the experience behind it. 

A well-liked bundle choice is our Authority Package deal service. Throughout the Authority Package deal, you obtain:

• An In-Depth Content material Technique Designed round Your SPECIFIC Subject: A content material strategist researches your required subject and creates a click-worthy headline that touches excessive on the EMV scale. Then, they seek for high-volume, low-competition key phrases to sprinkle into your content material so that you simply rank effectively within the SERPs. The strategist will search for strategic linking alternatives and even present particulars for the author to hit on to fulfill the subject with E-E-A-T in thoughts.
• A Topic Matter Skilled Writing Your Content material: When you approve your content material’s analysis part, it heads over to an SME author with real expertise in your discipline (not solely have they got 5+ years of expertise writing in it, they’ve superior levels in that discipline as effectively).
• In-Depth Enhancing: To make sure every part is included and that you simply obtain the best high quality writing doable, an editor opinions the content material and fine-tunes it earlier than supply.
• Customized Designed Photographs: The Authority Package deal doesn’t use inventory pictures. As an alternative, it contains customized pictures created in Adobe by an in-house designer. It features a header picture, inset, CTA picture, two customized pictures or graphs, and 4 pull quotes to assist particular textual content pop off the web page.

In 2022 alone, Specific Writers supplied authority packages for a whole lot of purchasers saving 1000’s of hours of labor. 

Add social media posts and emails to associate with that bundle. You now have a weblog with authority, an e mail publication to let readers know it’s there and prepared for consumption, and social media posts to sprinkle in your favourite platforms.

What are the Advantages of Utilizing DFY Content material?

Let’s break it down and take a look at the advantages you obtain with  DFY content material.

You Get Three Skilled Providers in One Package deal Value

Taking the Authority Package deal instance, you have got three core providers in play. When you have been to do these your self, you would want to outsource to a number of freelancers in your web optimization, writing, {and professional} design. Within the bundle, you get all three skilled providers already vetted and able to go from the identical location.

Saving you the effort and time of trying to find freelancers to meet these gaps your self.

You Unlock Entry to a Crew that’s Up-to-Date on Google’s Needs and Wants

Google does a number of updates, they usually all carry the identical theme: authority and belief.

Belief shouldn’t be new to the advertising sector. 

If you concentrate on it, belief has been round because the daybreak of content material advertising.

Gross sales pages, touchdown pages, Ebooks, emails…the objective has all the time been getting your reader to belief you. 

So, what has modified?

Google now needs to see that belief for itself. 

When individuals don’t belief your web site, they are going to by no means buy from you and won’t return. You could have that one shot at constructing belief, increase these relationships, and changing them. 

Belief is a central part of Google’s newest tips with E-E-A-T. Trustworthiness doesn’t assist your rating immediately, however in keeping with Yoast, that “again” button when a shopper realizes they don’t belief you possibly can.

While you rent somebody to do DFY content material, they’re greater than conscious of the most recent algorithm modifications and what Google calls for of their newest E-E-A-T. EW writers are all educated on E-E-A-T and what it entails by providing an in-depth course inside our college. So, when an SME author tackles your content material, they carry each side of E-E-A-T to the digital desk: expertise, experience, authoritativeness, and trustworthiness.

You Save a Vital Quantity of Time

Take into consideration how a lot time you’ll make investments in case you did every part of DFY content material bundles for your self.

First, it is advisable to subscribe to instruments like Ahrefs and SEMRush to start out producing your reviews and researching your subject. You would want to familiarize your self with the EMV scoring system and the best way to enhance your titles so they’re click-worthy. You would want BuzzSumo that can assist you discover what’s trending in your trade so as to play off each trending and evergreen subject concepts. That’s just a few hours (if not days) of labor if you end up unfamiliar with utilizing these merchandise. 

Subsequent, you would need to analysis and write. Even essentially the most skilled author takes an hour or so to analysis a subject (regardless of their familiarity with it). Then, there may be the writing part which can take just a few hours. On high of that, it’s a must to self-edit and clear it up earlier than you hit “publish.” 

Writing your weblog is extra than simply including just a few paragraphs. As an alternative, you want deep trade analysis and statistics to again it, articulation expertise to maintain your content material concise, and naturally, enhancing. Orbit Media surveyed how a lot time the common blogger spent on their writing. In that survey, you will notice that the time it took bought longer and longer because the years elevated, and that’s as a result of Google calls for extra at present than it did ten years in the past. In 2021, Orbit’s survey discovered writing one weblog took roughly 4 hours and 10 minutes. So, let’s think about how a lot time you spend in case you DIY it. 

After the writing part would come design. Sure, there are many free design instruments and reasonably priced paid choices, however do you have got the time? You already know your branding and colours, however you’ll have to add these and seek for graphics you should utilize both from a paid inventory picture subscription or a royalty-free web site. Then, you should undergo the time it takes to design the pictures alone. 

While you calculate whole hours spent and break it right down to your hourly earnings, did you save a lot in the long run? What might you have got achieved with that point whereas another person was creating the content material? 

You Get White Hat, White Label Content material

You’ve saved your self hours (if not days) ordering DFY content material. 

Even higher? When you get that content material bundle able to distribute, it’s white hat and white labeled, so you possibly can declare it as your individual. 

Whether or not it’s an E book you promote on Amazon or a weblog publish you set in your web site, the creator is you. 

Give it some thought. While you’re working in your subsequent advertising marketing campaign, proper now, a author could possibly be creating your subsequent E book to publish. So, you’re engaged on the following huge factor that can generate income whereas another person is ending up your final “huge factor” that can quickly generate income. 

Backside Line: Carried out-for-You Content material Advertising and marketing is the Way forward for 2023

Content material shouldn’t be over.

AI is likely to be right here, nevertheless it can not compete with subject material specialists and positively can not fulfill the necessities of Google’s E-E-A-T. A well-vetted SME can.

At Specific Writers, we not solely vet SME writers to affix our crew, however we regularly prepare them in-house to supply the highest quality doable for our purchasers. 

Whether or not you’re in search of a single weblog or need done-for-you content material bundles like our Authority Packages, we may help develop your model, construct your authority, and, most significantly, achieve belief together with your readers in order that those that come and go to keep and purchase.

Attempt one in every of our SME providers at present and see the advantages of DFY content material for your self.