Groups who need to higher handle on-line and print publishing — corresponding to entrepreneurs, artistic businesses, social media, and public relations groups — can profit from adopting digital asset administration (DAM) software program as a result of it:

• Makes it easy to arrange media property for higher searchability and quick access
• Helps you retain an up to date asset library so all people who’s utilizing your model’s digital content material is discovering (and publishing) the correct variations of property
• Permits you to share model tips so all people is aware of how and the place property could be printed
• Converts property on the fly to allow them to be optimized for various on-line platforms and social media channels
• Enables you to collaborate with different workforce members on digital tasks in real-time
• Connects with different instruments to publish immediately from Brandfolder and streamline artistic workflows
• Displays how property carry out on the net and refine publishing methods
• Sends information on to print in only a few clicks

On this put up, we focus on how our DAM platform, Brandfolder, is constructed that will help you handle publishing and print efforts so you possibly can publish extra regularly, create a constant digital expertise, higher join along with your audience, and enhance workforce productiveness.

Brandfolder is constructed with quite a lot of options to assist past publishing; it’s customizable and versatile sufficient to assist your entire groups. To study extra about how one can reap the advantages of digital asset administration software program, get in contact with us for a free demo of Brandfolder.

Retailer Belongings So They Can Be Simply Organized, Searched, & Shared Pre-Publishing

Brandfolder serves as a central repository for your entire model property: It accepts all file sorts (sure, even wealthy media like video and audio information) so you possibly can retailer your entire model collateral in a single spot and set up your information in a manner that is sensible to your groups.

In Brandfolder, you possibly can set up property in Brandfolders, Collections, & Model Portals.

• Brandfolders maintain all the property related to a selected model. Most companies solely want and use one Brandfolder; however for those who handle property for a couple of model, you possibly can create separate Brandfolders for every model.
• Collections stay inside Brandfolders and home teams of comparable property. You’ll be able to create Collections for various merchandise or product strains, providers, advertising campaigns, and so forth. — no matter is sensible to your workforce. (To make your life simpler, our workforce will sit down with you earlier than transitioning to Brandfolder and make it easier to map out your asset library so the importing course of goes easily and your property are organized neatly.)
• Model Portals let groups group subsets of related property for particular finish customers. These are handy for those who work with retailers or distributors who publish your property, otherwise you’re a big enterprise model with groups dispersed the world over, as a result of they permit finish customers to seek out and search by way of simply the model property which are related to their roles/areas.

However regardless of the way you set up your property, our flat search performance makes it straightforward to pinpoint the information you want for publishing.

How? It 1) searches by way of all the property you’ve got entry to, as a substitute of requiring you to look particular Collections or Portals, and a pair of) makes use of synthetic intelligence to research the precise content material of your asset (i.e., colours, fonts, background photos, merchandise) and pull all the information which are related to your search question. This AI additionally analyzes property through the add course of to automate metadata and tagging; then it makes use of all of that knowledge to enhance searchability, as nicely.

Clearer group additionally permits for higher accessibility and simpler sharing. As an alternative of scrolling by way of your library and sending off property when any individual requests content material, you possibly can share these “folders” of property along with your inside groups and exterior collaborators through permissions and customized share hyperlinks. That manner, anyone who must publish your property can discover the collateral they want with out submitting an asset request or losing time digging by way of a cluttered library.

Let’s discuss extra about our two sharing choices: Permissions and customized share hyperlinks.

• Permissions are used to share property with different workforce members (a.ok.a. Different Brandfolder customers). When including different customers to property through permissions, you possibly can management precisely how they’ll work together with the asset you’re sharing. You’ll be able to study extra about person roles and permissions on our webpage.
• Customized share hyperlinks allow you to ship property to stakeholders (a.ok.a. Non-Brandfolder customers) and monitor all exterior asset sharing. You’ll be able to generate a customized share hyperlink simply by choosing the property you need to share and clicking “Share.” If you share property through share hyperlink, you possibly can add or take away information at any time, set hyperlinks to run out, require an e-mail to entry, watermark property, prohibit downloading, and extra. You too can study extra about customized share hyperlinks right here.

We offer free limitless visitor seats, so you possibly can share digital property and collaborate with whoever you want with out limitations or further charges.

Be aware: You too can select to share singular property or teams of chosen property as a substitute of entire Brandfolders, Collections, or Portals; we allow you to management who can entry your property and what they’ll do with them.

Maintain Your Asset Library Up to date So Groups Can Discover & Publish the Proper Digital Content material

One other manner digital asset administration options can majorly streamline publishing and assist your groups enhance model consistency. They maintain your asset library present; this implies all of the information in Brandfolder which are accessible for publishing are the latest variations (and all people who’s accessing your Brandfolder is discovering the correct property for publishing).

Our DAM system helps you to handle the content material lifecycle and maintain your library up-to-date in a couple of methods:

1. It detects duplicate property upon add, so you possibly can delete the dupe or merge it with the present model so it may be present in Brandfolder if any individual must entry it.
2. It helps you to create customized overview and approval processes for “new” property — inside asset uploads, visitor uploads, asset updates — so each asset in your library is seen by a contemporary pair of eyes earlier than it’s permitted for publishing.
3. It has collaborative workflow instruments so groups can work on asset updates in real-time, maintain monitor of the remark historical past, and enhance model management. As soon as property are up to date and permitted, they robotically replace in Brandfolder and grow to be accessible for obtain once more.
4. It helps you to set expirations for property so Brandfolder will robotically “retire” property on a chosen date.

Be aware: Should you use Brandfolder’s CDN hyperlinks to publish property on-line (extra on that under) our platform will robotically replace or expire property throughout the net when adjustments are made in Brandfolder. This helps you preserve a constant model picture and person expertise even when property are modified.

Brandfolder additionally has a bonus Brandguide characteristic that allows you to create and share complete model tips for everyone who’s accessing and publishing your property. Placing collectively model tips helps you to clearly spell out guidelines for asset utilization, digital publishing, and printing property.

You could be as thorough as you need in your model tips: We’ve seen advertising groups use these to jot down out in-depth publishing directions for various on-line mediums and artistic groups leverage Brandguide to incorporate specifics for printing collateral.

Brandfolder additionally has quite a lot of digital transformation instruments — corresponding to Superior Video, convert & resize, and customized & preset cropping — so you possibly can rapidly optimize property for various platforms immediately inside your DAM software program and ship them off for publishing.

These built-in options should not solely handy, however they’re helpful for groups who’re simply beginning to publish or print property and don’t know learn how to optimize media information for various channels as a result of they do this work for them. Let’s discuss what you are able to do with each:

• Superior Video: Trim video information to create clips for web sites and social media; create GIFs from movies; regulate video decision; convert your video to a different file kind; watermark movies and customise the watermark
• Convert & resize: Alter the file format and measurement of your asset earlier than obtain
• Customized & preset cropping: Auto-crop your photos to suit the meant channel for publishing (social media, YouTube, your web site, weblog, and so forth.); our platform has preset crops for in style platforms like Fb and Twitter, however you possibly can create customized crops for different mediums you generally publish throughout

This makes it simpler to incorporate graphics, particularly video, in your digital publishing methods, and research present that together with visible media in your web site and in your on-line postings improves engagement and conversion charges.

Use Workspace to Collaborate On Digital Initiatives

To facilitate higher collaboration in Brandfolder, we additionally launched a Workspaces characteristic so groups can work on digital tasks — corresponding to coordinating asset publishing — collectively in our DAM resolution.

Workspaces will not be a full-fledged venture administration software program, nevertheless it’s fairly darn shut (and it integrates with different venture administration instruments, like SmartSheet, to provide you extra sturdy reporting capabilities).

With Workspaces, you possibly can:

• Create a brand new “Workspace” for every digital venture
• Draft a “venture overview” outlining the targets of the venture and the duties you’re going to finish to get there; then you possibly can add different workforce members to the venture they usually can get themselves up to the mark with out bugging others for updates
• Add all the related property to the workspace so your groups have artistic route and know which property they need to be utilizing for his or her duties
• Add the opposite workforce members you need to collaborate with to the workspace
• Assign duties to different workforce members and verify in on their standing

In the end, Workspaces allow you to pace up the whole venture workflow and transfer from “in progress” to “printed” sooner.

Brandfolder additionally integrates with artistic functions like Adobe Artistic Cloud and Canva, so you possibly can handle artistic manufacturing and asset updates for digital tasks multi functional device.

Combine With Different Instruments to Streamline Content material Creation, Print, & Publishing

Talking of integrations, Brandfolder comes with dozens of out-of-the-box integrations that may make publishing on-line and printing property smoother. Among the instruments we combine with embrace:

• Content material creation instruments like Adobe, Canva, and Templafy
• Content material administration methods (CMS) like WordPress and Contentful
• Advertising communications instruments like Hootsuite and HubSpot
• Mission administration instruments like SmartSheet and Trello
• Net-to-print software program like Gelato

Our DAM can also be constructed with an open-source API, so you possibly can join it with any of the instruments it is advisable to publish/print property and make that course of seamless. Learn extra about our integrations right here.

By way of our integration with Adobe, Brandfolder additionally has a dynamic templates characteristic; this permits groups who don’t have quite a bit (or any) graphic design background to create and publish contemporary, new content material.

With our templating characteristic, creatives can push templates immediately from InDesign to Brandfolder and management precisely how finish customers can customise these templates. Then, others can discover your model’s pre-approved templates in Brandfolder, personalize them for his or her distinctive use case, and proceed to publish or print them with out having to ask a designer to overview and approve the brand new collateral.

Use Brandfolder to Energy All of Your On-line Content material & Automate Asset Updates

Brandfolder can also be constructed with a content material supply community (CDN) system so you need to use it as a single supply of fact and publish on-line content material immediately out of your DAM. That is ultimate if it is advisable to add product photos to your eCommerce website, pull property into e-mail advertising campaigns, or share property on different web sites.

Publishing property through CDN hyperlink additionally automates sure model administration duties — corresponding to swapping out property whenever you replace model collateral — as a result of all edits which are executed on the Brandfolder degree robotically mirror in all places the asset is embedded.

To publish property from Brandfolder, merely copy the asset’s distinctive CDN hyperlink from Brandfolder and paste it the place you need to put up the media.

Since this takes just a few seconds, it makes publishing digital property on-line simpler and sooner.

Monitor The place Belongings Are Revealed & How They Carry out On-line

We additionally present detailed knowledge and analytics for each asset so you possibly can monitor the place property stay on-line (when publishing through CDN hyperlink), which property carry out nicely, who’s utilizing your property, and the way they’re utilizing them.

With these reviews it’s also possible to see:

• What number of views, downloads, and shares an asset has
• “Prime performers,” together with high property and high customers (when it comes to engagement)
• What customers are looking out in Brandfolder, and what property are showing within the search outcomes

Be aware: Brandfolder’s reporting device is customizable so it’s also possible to measure different metrics and modify the report time frames.

These reviews allow you to rapidly discover your property on-line and double-check that everyone is publishing your property the correct manner. In addition they allow you to refine your publishing and advertising methods as a result of they offer you actual knowledge to measure how your audience(s) are participating along with your model.

Ship Your Model Collateral On to Print

Along with our instruments for publishing property on-line, Brandfolder additionally has a web-to-print characteristic to make printing property extra handy: Simply join the printer(s) you employ, and you may ship information on to the printer of your selection with a couple of clicks. Brandfolder additionally offers instruments to configure your information previous to printing so that they prove neat and polished.

We generally see groups use Brandfolder’s web-to-print performance to print enterprise playing cards, brochures, gross sales decks, advertising supplies, and white papers, along with flyers and different print collateral.

Advertising and social media groups, artistic businesses, public relations groups, or actually anyone who publishes property on-line can profit from digital asset administration instruments as a result of they simplify the whole course of.

With no DAM, the method for publishing property goes a bit like so:

• First, you need to go to your retailer drive and discover the asset you need to publish — you probably have duplicate property floating round, you’ll should do some investigative work to find out which asset is the correct model to make use of… otherwise you’ll should ask a artistic about which asset to make use of.
• OR, for those who (or one other individual in your workforce) doesn’t have entry to your model’s asset library, they begin the publishing course of by submitting an asset request to the artistic division.
• Then, after getting the asset you need to publish or print, you need to obtain it out of your storage drive — which includes some extent of tweaking the asset format and ensuring it’s modified for its applicable channel — and both a) add it on-line for posting or b) e-mail it to a printer.
• Then, as soon as property are printed, you need to maintain monitor of the place property are hosted on-line so you may make positive your on-line postings adhere to model tips and make applicable updates when property have to be swapped.

However with DAM software program, you possibly can:

• Search the asset you want in seconds with out dupes or muddle inflicting confusion
• Share property with all people who publishes them so no person in your org has to waste time submitting (or responding to) asset requests
• Push property immediately from Brandfolder for publishing
• Automate asset updates and maintain your digital presence constant by publishing property with Brandfolder’s CDN system

Curious to study extra about how our digital asset administration device can assist you and your groups’ publishing and print efforts? Get in contact with our buyer expertise workforce for a free demo of Brandfolder.

Since Brandfolder will not be a “one measurement matches all” DAM resolution, we’ll take time through the demo to speak about what you particularly need in a DAM system, what troubles you’re at present having that you simply hope a DAM can remedy, and the way you hope to boost your publishing efforts with a DAM. That manner, we are able to tailor Brandfolder to fit your groups and workflows.