Every spring, summer season and fall, our internship program provides aspiring advertising and marketing and communication professionals the chance to achieve expertise with the most recent improvements and finest practices we offer to purchasers. Likewise, it provides us at Schifino Lee a chance to be taught from the following technology and keep on prime of the most recent improvements with the Gen Z crowd, from the most recent fads on TikTok, to essentially the most hip new collection on Netflix, to the following breakout artists on iTunes. It’s innovation sharing that’s a win-win for interns and for us.
This fall, we continued our program with two advertising and marketing majors of their remaining 12 months on the College of South Florida: Ashley Busby and Katrina Samsel. On this put up, they replicate on their experiences within the questions and solutions beneath. Give these a learn to find extra in regards to the spirit of innovation that guides our company. And when you or somebody you understand could be all for an internship with us, we invite you to use on our Work With Us webpage below Internship Alternatives.
Why you want advertising and marketing and wished to intern at an advert company?
Ashley: The overlapping want for creativity and strategic considering. I’ve all the time been a curious person who enjoys discovering options to issues. Promoting requires a strategic mindset paired with a artistic imaginative and prescient to deliver that technique to life. That course of alone is difficult and enjoyable!
Katrina: I like promoting as a result of it’s fascinating to see how totally different firms use varied methods to achieve their viewers. I like each the artistic and the numbers aspect of it. The artistic aspect as a result of traits are ever-changing, and seeing the completed challenge is all the time rewarding. The numbers aspect as a result of it’s essential to grasp why you make sure promoting selections and the outcomes of these choices.
Most rewarding accomplishment in your internship this fall?
Katrina: Aiding with a photograph shoot for consumer Alessi Meals. It was fascinating to get a really feel for the artistic aspect of promoting and see how meals merchandise have been photographed. Seeing how effectively these skilled pictures turned out and all of the work that went into the artistic factor of promoting was extraordinarily rewarding.
Ashley: Assembling a presentation for a consumer wanting to vary its model title. This was a singular challenge that required artistic and strategic considering. I used to be chargeable for researching varied model architectures and business opponents, and organizing the presentation. I cherished with the ability to see the model technique course of in motion from the preliminary brainstorming section to the ultimate consumer presentation.
Recommendation you’ll give different promoting majors starting an internship?
Ashley: Be current, be prepared to be taught, and ask questions. Those that willingly tackle tasks and keep late will stand out. For some, an internship may be one other required course. These, nevertheless, who benefit from the chance to achieve real-world expertise from seasoned professionals gained’t remorse going the additional mile.
Katrina: Know what you need to get out of your internship. Make out an inventory of what you need to be taught and set a plan to perform this inside your timeframe. And as soon as the internship begins, don’t be afraid to ask questions! It’s all about studying new advertising and marketing methods and applied sciences, as a result of advertising and marketing is continually evolving.
Favourite half about working at Schifino Lee this fall?
Katrina: The individuals! Everybody was outgoing, welcoming and useful. It’s a wonderful workforce that works collectively to deliver purchasers’ visions to life.
Ashley: The ever-changing day-to-day schedule. I cherished not realizing what challenge I’d be working till I walked into the workplace on Monday. I additionally thrived on the fast-paced power and inventive imaginative and prescient of the workforce. There was all the time one thing new to be taught!
Favourite advertising and marketing pattern that associated to your work this fall?
Ashley: I’ve been loving Instagram Reels this 12 months. They’re nice for speaking a message to an viewers in addition to participating an viewers. Manufacturers like Sephora and Goal are each nice examples of firms adopting this pattern into their combine.
Katrina: One pattern I really like now could be TikTok. I discover it fascinating how anybody has the power to have a video go viral organically and attain an enormous viewers. I additionally like how there are continuously new traits to observe each week. I feel it affords a fantastic natural advertising and marketing alternative that’s quickly rising.
In the event you or somebody you understand could be all for an internship with us, we invite you to use on our Work With Us web page below Internship Alternatives.