Suzuki and Iris have created a fairly uncommon automobile marketing campaign, protecting vehicles in crochet jackets to point out simply how quirky, approachable and “Good totally different” Suzuki is.

All Suzukis are hybrid vehicles, whereas tech and security options are normal, so the concept is to not complicate the automobile shopping for course of with an excessive amount of jargon. As a substitute, it’s in regards to the “enjoyable” and “heat fuzzy feeling” that’s constructed into the vehicles.

Ross Taylor, inventive director at Iris mentioned: “The very nature of ‘Good Totally different’ meant that we might solely execute this concept in a manner that breaks class conference, and let’s face it, the world doesn’t want one other automobile advert driving by means of a metropolis or a winding mountain street. For sure, it was one of the crucial enjoyable and inventive tasks to work on, the best way it must be, each time.”

Alex Key, senior advertising communications supervisor at Suzuki mentioned: “At Suzuki, we’ve at all times been pleased with our unconventional historical past; we love our new model positioning as, for the primary time, it’s enabled us to step up and personal that feeling of being somewhat bit totally different, while pairing it with sturdy, analysis pushed product claims designed to ship disruptive reappraisal.”

It’s actually a “totally different” strategy in a typically conservative market. Gross sales figures will present whether or not it seems to be “good totally different”.

MAA inventive scale: 6.5