No matter you’re excited by, there’s a lot to go round in Texas, and this reality of life helps to create an atmosphere the place Texans are naturally welcoming, enjoyable, and beneficiant folks. Guests to the state, alternatively, could carry their neuroses and attitudes with them. To inquiring minds, they might even say, “That is our journey to Texas. Go get your individual.”
“Texas presents limitless choices and experiences for vacationers looking for personalization and customization above all else. There isn’t any higher method to have a good time that than by inspiring shoppers to discover all of the state has to supply and make their journey to Texas really their very own,” stated Journey Texas Director, Tim Fennell.
The marketing campaign was created by Austin-based Proof Promoting, a member of Worldwide Companions,
“No two journeys to Texas are ever alike so when it got here to storytelling, we challenged the overdone conventions of the class, partaking viewers with the direct name to ‘Get Your Personal Journey,’” Craig Markus, Proof’s government artistic director stated.
On-line, vacationers can use the model’s customized journey builder at TravelTexas.com/GetYourOwn to assist plan their go to.
Echoes of “Come and Take It”
“Come and take it,” is an notorious and oft-repeated saying within Texas. It refers back to the Battle of Gonzales, a skirmish in 1831 between the Mexican Military and a small group of Texans.
Immediately, the phrases seem on flags and in speeches and so forth. In keeping with the Houston Chronicle, the saying has come to represent defiance towards somebody or one thing seeking to grind you down or deprive you of a proper or privilege.
I could also be off right here, however I hear echoes of “Come and take it” in “Get your individual journey.”
Why echo “Come and take it” as a substitute of arising with a extra inviting name to motion? As a result of vacationers to Texas, just like the residents of the state, is not going to be disadvantaged. In different phrases, a tender and fluffy, completely stale invite to Texas shouldn’t be wanted. In reality, it will be off-brand.
