Introduced by Kia, the annual program gauges shopper sentiment about Tremendous Bowl LVI commercials

MCLEAN, Va. — USA TODAY, a part of Gannett Co., Inc. (NYSE: GCI), launched the thirty fourth annual Advert Meter competitors. Since its inception in 1989, Advert Meter has develop into the business’s main software to measure public sentiment and opinion surrounding Tremendous Bowl ads. This yr’s program, offered by Kia Motors, options interactive voting, stay programming and occasions to rejoice the spirit of the Tremendous Bowl. Affiliate sponsors for the 2022 Advert Meter competitors embody Lay’s and Verizon.

“We’re thrilled to proceed our partnership and be part of Advert Meter once more this yr”

Starting February 9 at 12 midday ET by means of February 14 at 1 a.m. ET, registered Advert Meter contributors can log in, watch and price this yr’s Tremendous Bowl commercials to find out the fan favorites and in the end, the most effective promoting marketing campaign. Every participant should price all Tremendous Bowl ads for his or her last ranking to depend.

On February 14, at 7:00 am ET, the 2022 Tremendous Bowl Advert Meter winner will likely be introduced at admeter.usaright now.com which is able to embody all Tremendous Bowl advertisements and rating outcomes. At 12 midday ET “Advert Meter Dwell” hosted by “Entertain This” expertise Ralphie Aversa will air on USA TODAY’s YouTube channel or admeter.usatoday.com that includes business specialists, together with Adweek’s Creativity and Inclusion Editor, Shannon Miller.

USA TODAY and YouTube’s strategic partnership continues for a 3rd yr, measuring sentiment evaluation and offering information insights on the Advert Meter platform. All commercials ranked in USA TODAY’s Advert Meter will even be curated right into a proprietary USA TODAY Advert Meter Playlist on YouTube AdBlitz.

“Yearly, USA TODAY’s Advert Meter performs a pivotal position in gauging customers’ opinions about the most effective Tremendous Bowl commercials, and we’re proud to proceed the custom in partnership with Kia, Verizon, and Lay’s,” stated Chris Pirrone, VP and Normal Supervisor, USA TODAY Sports activities Media Group. “We look ahead to seeing which manufacturers will likely be represented this yr and the way their commercials fare with the followers.”

“We’re thrilled to proceed our partnership and be part of Advert Meter once more this yr,” stated Russell Wager, Vice President, Advertising, Kia Motors America. “The Advert Meter competitors is an thrilling time for the promoting neighborhood, and as a proud 2017 Advert Meter winner, we at Kia have been long-time followers of the annual occasion and look ahead to seeing what manufacturers have deliberate this yr.”

Along with the normal Advert Meter rating, from February 14 to February 17 contributors can solid their votes for USA TODAY Sports activities Replay Scores by Verizon, one other measurement software to award commercials in classes together with probably the most comedic, inspirational, heartwarming, action-packed, and extra. Lay’s may have a big presence throughout Advert Meter all through the competitors, in addition to the USA TODAY Sports activities Community.

USA TODAY Advert Meter will host a summit on the Endeavor Lounge, in partnership with 160over90 and Endeavor Analytics, on February 10 in Los Angeles, with media influencers to investigate and assess this yr’s advert lineup and shopper preferences. The summit will present an inside take a look at the successful playbooks of Tremendous Bowl LVI’s official sponsors and advertisers alongside different business leaders.

To register as an Advert Meter panelist and obtain updates on commercials, voting and extra, go to admeter.usatoday.com.

About USA TODAY
Based in 1982, USA TODAY displays the heartbeat of the nation, serving as host of the American dialog by delivering high-quality, partaking content material by means of distinctive visible storytelling throughout all platforms. A media innovator, USA TODAY reaches greater than 100M distinctive guests every month throughout digital platforms, with greater than 25 million downloads of our award-winning app. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

ABOUT GANNETT
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally centered media and advertising and marketing options firm dedicated to empowering communities to thrive. With an unmatched attain on the nationwide and native degree, Gannett touches the lives of hundreds of thousands with our Pulitzer Prize-winning content material, shopper experiences and advantages, and advertiser services and products. Our present portfolio of media property consists of USA TODAY, native media organizations in 46 states within the U.S., and Newsquest, a completely owned subsidiary working in the UK with greater than 120 native information media manufacturers. Gannett additionally owns the digital advertising and marketing companies firms ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., that are marketed underneath the LOCALiQ model, and runs the biggest media-owned occasions enterprise within the U.S., USA TODAY NETWORK Ventures. To attach with us, go to www.gannett.com.