UK advert expenditure elevated 20% within the first half of 2022 in comparison with 2021 in accordance with Nielsen’s Advert Intel, with digital show, out of doors and cinema the stand-outs.

Adspend on TV and radio had been up by 8.30% and three.35% respectively in comparison with this time final yr. Each are up over 9% in comparison with 2019, pre-pandemic ranges. Nonetheless each fell in Q2 with radio down 5.9% and TV down 6.1%, growing recession fears.

Paid social media promoting was constant in month-to-month adspend throughout all classes in 2022. Nonetheless spend in social media peaked in March, and fell again to its lowest H1 stage in June. Digital show additionally noticed an upsurge in advert spend of 28% yr on yr, and continued to carry out properly in Q2.

Cinema boomed following re-opening though it nonetheless lags 25% behind pre-pandemic 2019 ranges. Outside began the yr with a 54% improve. Press elevated 16%.

Nielsen business director Barney Farmer says: “Promoting on a basic stage has been shifting in a constructive path throughout the earlier elements of 2022, with some good uplifts throughout all media channels. Nonetheless, the headwinds going through the UK economic system of inflationary pressures and sluggish progress, point out that we could also be going into more difficult instances within the second half of the yr.”