TikTok has 1 billion month-to-month energetic customers. It’s the place to see and be seen, which implies ample alternative for companies to interact with audiences in a complete new means by tapping into trending subjects and hashtag challenges, experimenting with TikTok reside streams, and creating compelling content material with dynamic modifying instruments and trending sounds.
Learn on to learn to use TikTok for enterprise — from organising an account from scratch to measuring your success.
(To be clear, this text is about utilizing TikTok to market your small business in natural and paid methods and never solely concerning the “TikTok for Enterprise” platform. In the event you’re in search of intel on TikTok for Enterprise particularly, head right here!)
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Tips on how to use TikTok for enterprise
Step 1: Get a TikTok Enterprise Account
In the event you’ve already bought a private TikTok account, it’s simple to modify over to a Enterprise Account: simply skip proper to step 3.
A enterprise account on TikTok is free. TikTok’s enterprise accounts offer you entry to insights about your video efficiency and followers and will let you entry Enterprise Suite instruments like promoting, auto-messaging, and extra. You’ll even be restricted to the music you should use, nevertheless it’s really factor: TikTok prevents companies from utilizing copyrighted music, so that you don’t by accident set an advert to Harry Kinds’ newest bop.
1. Obtain and open the TikTok app.
2. Create a brand new private account. You need to use your e-mail or log in together with your Google, Twitter, or Fb account.
3. Faucet Profile within the decrease proper nook, then hit the menu icon (three horizontal traces) within the prime proper nook.
4. Faucet Settings and Privateness.
5. Faucet Account.
6. Faucet Change to Enterprise Account.
7. Now, decide the class that finest describes your model and faucet Subsequent.
8. Add an e-mail deal with to your profile.
And that’s it! Congrats in your new TikTok Enterprise Account!
Step 2: Create a successful TikTok technique
Even when you’re a whiz at Instagram or Fb advertising, it’s vital to do not forget that TikTok is its personal stunning, chaotic beast that requires a particular recreation plan. And constructing that recreation plan begins with gathering data.
Get to know TikTok
Earlier than you construct a TikTok technique, that you must get to know the platform in and out. Get acquainted with TikTok: spend time looking via the movies on the For You web page. Mess around with the modifying options, filters, and results. Spend a number of hours dropping your self within the infinite variations of regardless of the newest dance craze is.
@senpaiblackfoot PARTY ANIMAL🎉Dancetutorial‼️Dc:? #partyanimal #charlyblack #luisfonsi #dancetutorial #GenshinImpact33
Perceive the TikTok algorithm
The TikTok algorithm is continually evolving, however you’ve gotta begin someplace. Learn up on how TikTok ranks and distributes movies and simply what trending movies have in widespread.
This fast video about TikTok hashtag technique goes to be useful viewing, too:
Brush up in your TikTok vocab
TikTokers communicate a special language—one which’s continually evolving. Phrases and emojis have completely different meanings. (e.g., 💀=😂). Attempting too exhausting to emulate this digital slang reeks of “good day, fellow children” vitality (and is probably not a match on your particular model voice!), however understanding widespread phrases, tropes, and utilization may also help you keep away from wanting too out of contact.
For starters, study how sure emojis are used on TikTok.
Find out about the important thing gamers
At this level, TikTok stars have parlayed their fame into not simply profitable sponsorships but in addition actuality exhibits, film roles, and enterprise ventures. These are the characters round which the TikTok world revolves, however your trade or area of interest doubtless has its personal energy gamers. Maintain your eye on these rising stars… like Sengalese-Italian content material creator Khaby Lame, together with his 153 million followers.
@khaby.lame Let’s see when you guys can DUET with me!! I really like the brand new Pixel7! I’ll repost all duets with me on my iG Tales🤯 @googlepixel #BroughttoyoubyGoogle #teampixel
Determine your target market
Earlier than you dive into making your first video, know your viewers. Whereas TikTok is extraordinarily standard with youngsters and Gen Z, a variety of demographics have fallen in love with the app.
The place does your goal market overlap with TikTok customers? Or is there a brand new or sudden viewers to succeed in right here? When you’ve bought grasp on who you’re speaking to, the content material planning can start.
Scope out your rivals
Is your small business nemesis already on TikTok? Watch what they’re doing to get a sneak peek of what’s working and what’s not together with your shared audiences.
TikTok influencers or creators could fall into the class of “competitors” right here on the app, too, so don’t rule them out as sources of inspiration or data, both.
Set targets and goals
When you’ve compiled all this intel, it’s time to set some targets. Your TikTok technique ought to set up what you hope to realize on the platform.
A great place to start out is with your small business goals: how can TikTok provide help to accomplish them? Attempt making use of the SMART framework to make sure your targets are particular, measurable, attainable, related, and well timed.
Free TikTok case examine
See how a neighborhood sweet firm used Hootsuite to acquire 16,000 TikTok followers and enhance on-line gross sales by 750%.
Plan out a free content material calendar
There’s actually one thing particular a couple of spur-of-the-moment when inspiration strikes put up (particularly on fast-paced TikTok), however plotting out content material upfront is often a good suggestion for a busy social media advertising professional.
A social media content material calendar ensures you don’t miss vital dates and permits you sufficient time for artistic manufacturing. A social media scheduler like Hootsuite may even provide help to pre-load vital content material so it goes up on TikTok on the optimum time. (Extra on that later!)
Search for alternatives to capitalize on holidays or occasions or develop themes or collection that may information your creativity. Creating content material pillars—subjects or themes—may also help focus your brainstorming and ensure your posts align together with your total model targets.
That being stated, developments come and go quick on TikTok. What’s cool sooner or later is cheugy the subsequent, so it’s vital to additionally plan for the unplannable. If you see a development that’s match on your model on TikTok, soar on it and by no means look again.
Maintain the aesthetic genuine
For manufacturers with restricted assets, TikTok affords a really low barrier to entry. You don’t must spend money on a video manufacturing crew or tools to make a splash right here — the truth is, creating polished content material may very well harm your success on the platform.
In line with a 2021 examine by Advertising Science, 65% of TikTok customers agree that professional-looking movies from manufacturers really feel misplaced or odd on TikTok.
In fact, having clear audio and first rate lighting makes a video extra pleasurable for the viewer, however utilizing your telephone in a vivid and quiet house will do the trick simply high quality and match with the genuine TikTok aesthetic. Even Taylor Swift shoots her TikToks fast-’n’-loose… and also you know she’s bought entry to audio tools.
@taylorswift Tonight we mayhem til the morning! AND launch vinyls with pics I signed in them on my web site! Gonna be a wild journey 😜 #TSmidnighTS #SwiftTok #MidnightsMayhemWithMe
Step 3: Optimize your TikTok profile
You’ve solely bought a number of traces and one alternative to share a hyperlink, however your TikTok profile is principally your digital storefront, so do it up proper.
Be specific about your profile photograph
Be sure your profile photograph appears to be like good and represents your model. Ideally, it ought to join your TikTok account visually to your different digital platforms, utilizing the identical emblem or colours to make it clear that is a part of the identical household as your web site, Instagram, and Fb.
Maintain your bio quick and candy
With solely 80 characters to work with, your TikTok bio wants to chop to the chase and embrace a CTA. Use an emoji if it’s acceptable on your model voice: it will probably add persona and save on the character depend. Win-win.
Listed here are 130 TikTok bio concepts to encourage.
Choose your URL correctly
Ought to it direct customers to your ecommerce web site, a particular touchdown web page, your different social accounts, or a present weblog put up? That every one is dependent upon your strategic targets.
Get verified
Verified TikTok accounts profit from elevated publicity and a specific amount of cred. A verification badge is principally a stamp of approval from the TikTok overlords, one that may assist give your model an aura of authority and ensure its authenticity.
You don’t must be tremendous well-known to get one, and plenty of companies (even paint corporations) have them. You may request to be verified via the Settings and Privateness menu, however many sources consider there are different actions you may take to hurry up the method and earn that lovely blue verify.
Learn extra about the best way to get verified on TikTok right here, or watch the video recap (you’re busy, we get it!):
Step 4: Create content material that folks will need to watch
There’s no secret recipe for making a profitable TikTok video, however there are some good guidelines of thumb to comply with.
Be sure your video appears to be like good
It might appear apparent, however the higher your sound and video high quality, the extra pleasurable your content material might be to observe. That doesn’t imply that you must spend money on dear tools, as talked about above, however be acutely aware about filming in well-lit areas the place the audio goes to be clear… like at a vacation mild show, for example.
@thethethe.thegrinch The nerve of those Wholligans, difficult me to the sturdy! Is that every one you bought?! Is that every one you bought!!!! #getsturdy #grinch #grinchtiktok #foryou #fyp Lets see Santa do this! HA!
If clear audio is unattainable, add a trending observe to your video as a substitute of the unique sound. Right here’s the best way to discover business-friendly sounds to make use of in your TikTok.
How-to movies and tutorials are all the time standard
Whether or not it’s a health video or a cooking demo, audiences have a tendency to love just a little little bit of training of their TikTok feed. Create movies that exhibit your experience or reveal some behind-the-scenes intel to maintain them watching.
@benjaminmoore Johnny Okay’s Portray is sharing his #protip when chopping in tight edges. Share your professional tip within the feedback! #benjaminmoore #paint #painttok #cuttingin #paintingcontractor #experttips #protip
Crew up with different creators
Check out the Duets function to interact with different movies or fee an influencer for a partnership.
@chefreactions #duet with @Amaury Guichon 🍋 perfection #chef #fyp #chefreactions
Dive deeper into our information to getting extra TikTok views right here and discover concepts for artistic, participating TikTok movies right here.
Go reside
Like going reside on any social media channel, doing a livestream on TikTok is an opportunity to attach in actual time together with your viewers. Followers can have interaction with you within the second, asking questions or sharing suggestions: it’s spontaneous and genuine, and downright thrilling (to not point out an effective way to drive social commerce.)
Something might occur if you’re broadcasting reside… for higher or for worse. Attempt sharing a reside tutorial, placing on a efficiency, or broadcasting a dialog or interview. No matter you’re placing out into the world, it’s a hyper-engaging approach to highlight your model’s voice and values.
Right here’s our step-by-step information to going reside on TikTok.
Use hashtags
TikTok hashtags will assist your content material get found through search and assist the TikTok algorithm establish what sort of subjects you’re masking.
Be taught extra about the perfect TikTok hashtags to make use of to develop your attain and think about counts.
Bonus: Get a free TikTok Development Guidelines from well-known TikTok creator Tiffy Chen that exhibits you the best way to acquire 1.6 million followers with solely 3 studio lights and iMovie.
Step 5: Grasp the artwork of search engine optimisation
Hashtags, as talked about above, are a significant a part of getting your content material found. However TikTok has leveled up its key phrase and caption search means in current months (no surprise that Gen Z makes use of TikTok as a search engine extra incessantly than Google!).
Savvy manufacturers can reap the benefits of TikTok’s rising search functionality by making use of good old style search engine optimisation guidelines to recover from to the For You Web page. Do your key phrase analysis, suppose strategically about how your target market would use search, and share your TikTok in a microblog that can be jam-packed together with your candy, candy key phrases.
Be taught extra about TikTok search engine optimisation technique and common social media search engine optimisation technique over on the weblog.
Step 6: Put up on the proper time
To get your content material in entrance of individuals, it doesn’t simply must be good: it has to go up on the proper time.
In fact, the “proper time” varies by viewers and day of the week, and the way the celebs are aligned, however broadly talking, you’ll see constructive outcomes when you put up on Thursday at 7 p.m. (Take a look at our full rationalization of the finest time to put up on TikTok for the complete information breakdown.)
However what occurs when you’re busy on Thursdays at 7 p.m.? That’s the place a scheduling device steps in to save lots of the day.
You may schedule your TikToks proper within the TikTok app… nonetheless, the platform has a number of limitations. You may solely schedule as much as 10 days upfront, and solely on a desktop pc. What when you’re on trip with out your desk?!
Fortunately, Hootsuite affords workarounds to each of these points. With Hootsuite, you may schedule your TikToks weeks and months upfront, in your pc or in your telephone. Plus, after you’ve used it a number of instances, Hootsuite will routinely calculate the perfect instances to put up on your distinctive viewers.
Take a look at our detailed walk-through of the best way to schedule a TikTok put up:
Step 7: Interact your viewers and develop your following
First off: Don’t purchase followers! We tried, and it’s a really dangerous thought! Cease it! Put that bank card down.
In the end, creating nice content material (see above!) is the #1 approach to get these candy, candy views and follows. To maintain these followers and engaged as soon as they’re on board, the identical guidelines of thumb apply as to every other social media platform:
- Check out interactive reside streams.
- Experiment with polls and questions.
- Reply to feedback and questions.
- Remark and like content material on different TikTok accounts.
- Apply social listening to ensure you’re on prime of trending subjects in your TikTok group.
Step 6: Dig into analytics
When you’ve been enjoying round with TikTok for some time, it’s vital to look objectively at how issues are going. How are your attain and engagement metrics doing? Are these tutorial movies really hitting? Who’s really watching and following your content material?
Analytics take the guesswork out of content material technique: they show what’s working — and what’s not. TikTok’s in-platform analytics device can present you some actually fascinating metrics to assist inform your subsequent steps.
Be taught extra about TikTok analytics.
Step 7: Discover TikTok’s promoting choices
Some scorching numbers for you: TikTok advertisements can now attain an estimated grownup (18+) viewers of 825 million folks worldwide.
Promoting isn’t a match for everybody’s social technique, but when paid attain is one thing you’re thinking about, take a look at our information to TikTok advertisements right here.
And when you’re advertising to a youthful viewers, particularly girls, you’ve bought much more of a motive to get in there — 36% of TikTok customers are aged 18 to 24, and ladies in that age group make up virtually 20% of TikTok’s promoting viewers.
TikTok’s business affect is big. TikTok studies that 67% of customers have been impressed to buy by the app, whereas 66% say that TikTok helped them resolve what to purchase. And if that’s not sufficient to persuade you, there’s all the time the #tiktokmademebuyit hashtag.
On TikTok, you may promote your posts (spend some cash to spice up content material you’ve made) or discover creators to associate with through TikTok’s Branded Content material portal.
These are simply the extra natural advert choices. There are additionally conventional advert placement codecs accessible through the TikTok advert supervisor: place your advertisements in-stream, on the For You Web page, spend money on a paid branded hashtag problem, and extra. Discover extra particulars about all of your choices right here, in our final information to TikTok advertisements.
@tiktokforbusiness Put your small business on the #FYP in time for the yr’s greatest procuring season. 🛍 Hit the hyperlink in bio to obtain our 2022 #Vacation Playbook!
Okay, there you’ve got it: TikTok for Enterprise 101! Get your account up and operating and begin exploring all of the alternatives this wild and fantastic platform has to supply and discover the remainder of our professional TikTok guides to deepen your data even additional.
Develop your TikTok presence alongside your different social channels utilizing Hootsuite. Schedule and publish posts for the perfect instances, have interaction your viewers, and measure efficiency — all from one easy-to-use dashboard. Attempt it free at the moment.
Do it higher with Hootsuite, the all-in-one social media device. Keep up to the mark, develop, and beat the competitors.
