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HomeSocial MediaUnwrapping 2021: Bitly’s Product Highlights

Unwrapping 2021: Bitly’s Product Highlights


In 2021, Bitly grew to develop into greater than only a hyperlink administration device, with extra options and merchandise that empower manufacturers and companies to interact with their clients. All through 2021, we made a lot of enhancements to our platform so you may type a greater connection together with your viewers.

New Options In Hyperlink Administration

Including UTM Parameters

At Bitly we perceive that our customers are all the time trying to make their workflows simpler. We realized numerous our customers had been utilizing Google’s URL Builder (or different platforms) so as to add UTM parameters to their hyperlinks earlier than coming to us to shorten them. UTM parameters are important in permitting our customers to trace the place and the way their customers are coming to the desired URL. 

It was a straightforward alternative for us so as to add UTM parameters to our shorten stream to make it simpler for our customers so as to add UTM parameters AND shorten the hyperlink in a single place. 

It’s obtainable to all customers. Go test it out! No extra constructing UTMs some place else after which coming to Bitly. Every thing can now be performed proper right here! 

Save Time With CSV Bulk Shortening

One among our high requested options was launched early this yr! The CSV Bulk Shortening function permits customers to shorten and model hyperlinks from a spreadsheet . This implies customers can proceed to arrange their hyperlinks in spreadsheets, and remove the tedious copying and pasting forwards and backwards from spreadsheets to Bitly and again to spreadsheets. With the brand new CSV Bulk Shortening function, customers can shorten as much as 10,000 hyperlinks (relying on the plan) saving time and decreasing the variety of errors whereas shortening hyperlinks at scale.

QR Code Customization

Do you know we provide QR codes? Sure we do! We additionally continuously hear our customers wish to customise their QR codes and have the power to obtain them in a number of codecs. Properly, say no extra, Bitly is right here to ship. We’ve added the power for our customers to decide on the colour, the obtain format and supplied the power to show the QR code with or with out a Bitly brand. It’s an effective way to distinguish your model and add persona whenever you share QR codes. The probabilities are countless!

Solely paid customers can entry the QR code and customise it. There are many different useful options in our paid plans, too.

Improve as we speak to strive it out and begin personalizing your QR codes!

And that’s not all. We just lately acquired QR Code Generator, the world’s main QR code platform that gives corporations with an end-to-end resolution for design, supply, administration, and analytics of QR codes. Test it out right here.

This yr not solely did we make modifications to reinforce your hyperlink administration expertise, we additionally took a significant step to develop what is feasible with Bitly. After hours of interviews with lots of you we realized of your robust need to curate and package deal your whole finest, most related hyperlinks, so your audiences can uncover and discover extra of your content material in a single place.

That’s why we created Hyperlink Launchpad, a hyperlink in bio and hyperlink administration platform all-in-one. This function is at present in personal beta the place we’re amassing considerate suggestions on how customers create and customise their web page.

You’ll be able to learn extra particulars concerning the thrilling launch of Hyperlink Launchpad on our weblog and be part of the waitlist to be notified when it goes stay.

Simplified Expertise

Creating Accessible UX Filtering

Beforehand, our filtering UX was fairly exhausting to know and even tougher to make use of. Do you know we might filter on tags earlier than? Not numerous our customers did. Because of this and by widespread demand, we gave our filtering a makeover to make it extra person pleasant and accessible. 

As you may see, our new filtering is not in an motion sheet and could be simply seen on the high of the web page on our “All Hyperlinks” web page. We additionally supply a modified cell model that shows all our filtering choices cleanly so whether or not you’re on our net app or utilizing it out of your cell machine, it’s simple to get the data you need.

Now you can filter to your coronary heart’s content material, whether or not that’s on tags or customers! 

Just a few different issues you may filter on:

Enroll for a free account to strive it out as we speak. Joyful filtering! 

Simplified Settings

Bitly commits itself to the precept of simplicity, making it simpler to do crucial issues. We heard from our customers that managing easy duties because it pertains to profile settings, account settings and developer settings was overly advanced and complicated. This yr we overhauled the person expertise and launched a simplified view into all issues settings. No extra flipping between a number of pages to customise group settings (for enterprise customers), handle account settings or retrieve an API entry token. Now, navigating settings needs to be easier and simpler for everybody. 

On high of that, we’ve given our person administration a facelift simply in time to kickstart 2022! Admins can now see as much as 12 months of exercise from the customers of their organizations; assume, “Who created this group?” or “Was our new workforce member added to our Bitly account?” 

Filtering by exercise, person, or date vary, admins can reference how their customers are navigating Bitly and make choices on the right way to handle their group and workflows. The info can also be exportable, so you may share internally as you want.

Bitly Integrations

Integrations Powered by Bitly

Our customers have a complete arsenal of instruments they work with. From social media administration platforms, to CRM, to web site and weblog builders, to communications platforms and so forth. It may be annoying to be working in an utility and have to leap out to Bitly to shorten a hyperlink after which copy and paste it again in. Bitly’s API at present helps tons of of integrations and could be constructed into much more instruments so customers don’t have to depart the appliance they’re working in and might keep targeted on the duty at hand.

This yr we launched two new integrations, Bitly’s official WordPress Plugin and Bitly’s Zapier Software. Each have been enhanced by Bitly’s engineering groups to assist hyperlink shortening with customized domains! Utilizing these integrations, brief hyperlinks will likely be created by means of customers’ Bitly accounts.

At Bitly, we’re all the time engaged on new issues to make your life simpler. Within the upcoming months you would possibly see different new options as properly. Ensure that to enroll and create an account if you happen to haven’t already to see all of the thrilling options and be within the know for future enhancements!

Co Authors: Zack Jones, Shelby Cer, Kelsey Stevenson

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