Manner again within the historic days of the early 2000’s through the first wave of analysis know-how development a number of platforms emerged that mixed quant methodologies with the then-nascent alternatives for digital qual. Nonetheless, the demand for on-line qualitative (apart from communities) was marginal, so over time, these gamers shifted their focus to primarily quant.
Nonetheless, a couple of years in the past that imaginative and prescient of a completely built-in “QualiQuant platform” resurfaced with the acquisition of Decipher by FocusVision, creating a powerful early sign that the know-how supplier sector of the business noticed the potential as effectively. Just a few different gamers labored to include some variations on combining qualitative and quantitative know-how, however the market demand was nonetheless comparatively marginal so we didn’t see a widescale shift to integrating each fashions from most know-how platforms.
Then got here 2020, and digital qual was the best answer to fulfill the necessity.
Since then, we’ve seen new motion for platforms working to combine qualitative strategies into their choices, however we’ve but to see a big merger of an enterprise quant platform and a full-featured digital qual platform. That’s, till at this time.
QuestionPro has lengthy been an innovation chief on the subject of integrating new strategies and increasing capabilities to fulfill the altering wants of the business, usually prematurely of widespread adoption. They’re persevering with that monitor report by saying the acquisition of Digsite, one of many important digital qual platforms that had been profitable previous to 2020.
I’ve lengthy predicted that the following section of consolidation we’d see within the business can be the merger of quant and qual platforms to create actually enterprise-grade options to deal with the most important doable set of analysis points. The QuestionPro/Digsite deal is the primary main deal since 2020 to show the thesis. We absolutely count on to see extra mergers like this play out within the subsequent two years, however for now, QuestionPro and Digsite would be the check of what a contemporary platform integration can do.
Right here is the press launch for extra context and particulars. Congrats to all for as soon as once more setting the tempo for the remainder of the business!
QuestionPro Acquires Digsite
Built-in with QuestionPro’s analysis platform, Digsite creates new and highly effective capabilities for agile qualitative analysis.
AUSTIN, Tex. (August 25, 2022) — QuestionPro, a world chief in on-line survey and analysis providers, at this time introduced it has acquired Digsite’s qualitative analysis capabilities and collaborative Insights Platform. With the acquisition, QuestionPro will now supply the Digsite qualitative options alongside its full suite of enterprise-level analysis, survey and buyer expertise software program and providers.
“Actual-time qualitative exploratory analysis has turn out to be a essential a part of evolving manufacturers as they reply to a quickly altering market” stated Vivek Bhaskaran, Founder and CEO of QuestionPro. “It’s now extra essential than ever for manufacturers to have entry to each qualitative and quantitative analysis – and the mixture of QuestionPro and Digsite does simply that.”
Based in 2014, Digsite pioneered social media-style qualitative analysis, providing a non-public and safe market analysis platform for firms to seize experiences and open-ended suggestions on-line. Digsite Sprints ushered in a brand new period of agile qualitative analysis, the place firms shortly realized and iterated on concepts with out the journey and expense of focus teams.
QuestionPro is a world supplier of on-line survey and analysis providers, together with particular platforms for Buyer Expertise, Analysis & Insights, and Worker/Workforce expertise, which can be used and trusted by hundreds of firms worldwide from startups to the Fortune 500.
The addition of Digsite expands QuestionPro’s Buyer Expertise (CX), Analysis & Insights and Worker Expertise (EX) platforms and creates new and highly effective capabilities for agile two-way conversations with clients. The mixed insights capabilities will present manufacturers with significant insights to optimize merchandise and enhance buyer and worker experiences.
“Digsite’s agile analysis options mixed with QuestionPro’s sturdy survey and group capabilities imply firms can seamlessly combine qual+quant analysis,” stated Monika Rogers, CEO of Digsite. “Purchasers can be taught and iterate shortly, lowering their reliance on outdoors consulting providers.”
About QuestionPro
Based in 2006, QuestionPro is a world supplier of on-line survey and analysis providers that assist firms make higher choices by means of information. From free shopper accounts to sturdy enterprise-level analysis, we provide instruments for the creation, distribution, and evaluation of surveys. We additionally supply platforms for polling, cell analysis and information visualization. Fortune 100 firms depend on us to assist unlock insights about clients, workers and {the marketplace}. With places of work within the US, Mexico, Canada, Germany, the United Arab Emirates and India, we provide clients 24-7 entry to extremely educated assist specialists and engineers. Extra info is offered at www.questionpro.com.
About Digsite
Digsite constructed essentially the most complete exploratory analysis platform available on the market. We empower insights groups to collaboratively be taught and interact with goal shoppers as they construct new merchandise, providers and communications. Digsite know-how and knowledgeable analysis consultants allow groups to iterate between exploration and validation, giving them confidence within the information, in addition to the emotional drivers behind it. Extra info is offered at www.digsite.com.
Media Contact:
John Williams, Scoville PR for QuestionPro & DigSite
jwilliams@scovillepr.com
+1-206-660-5503
