Who run the world? Gamer ladies.
ICYMI, Beyoncé made a uncommon, shock look in a Verizon industrial that aired simply after halftime throughout Sunday’s huge sport between the Kansas Metropolis Chiefs and the San Francisco 49ers. The Grammy-winning megastar used the minute-long advert to tease her forthcoming nation album (at the moment known as Act II), and to point out off her vary as she cycled by way of numerous stunts in an try to interrupt Verizon’s 5G web.
An prolonged reduce of the advert that appeared on-line after the actual fact tacked on a short clip of Beyoncé as a Twitch streamer named “iamSlayonce.” (The account is actual and verified, by the way in which.) With Queen Bey dressed for the half in pink kitty headphones — and positioned together with her fingers miles away from the WASD keys — the snippet quickly had its personal viral second on Twitter/X.
It isn’t day-after-day you see Ms. Kitty Kat herself in a pair of “egirl cat headphones,” so I made it my private mission to trace them down. I had a powerful hunch that they had been made by the aesthetic gaming {hardware} model Razer, as a handful of X customers additionally identified, however I could not discover the precise mannequin wherever on the corporate’s web site.
There is a good purpose for that, because it seems, and it is not as a result of Beyoncé had the kitty headphones custom-made for her. It is as a result of these explicit cat ear headphones have been discontinued.
Beyoncé broadcasts new album in the course of the Tremendous Bowl. It drops subsequent month.
In an e-mail to Mashable, a consultant for Razer confirmed that Beyoncé wore a Quartz Razer Kraken Kitty Version in her Verizon industrial, albeit with the unique branding eliminated. The $149.99 wired Chroma RGB headset launched in 2020 as a cutesy counterpart to the Kraken Final, and it was changed final yr by a more recent mannequin, the Kraken Kitty V2, which has a lighter, slimmer design and larger cat ears.
With that mentioned, I’ve two factors of comfort for anybody who hoped to purchase Bey’s headset. One is that the Kraken Kitty V2 is just $99.99, or $50 cheaper than its sold-out predecessor. The opposite is the truth that the BeyHive hasn’t gotten to the Kraken Kitty V2 simply but: It was nonetheless in inventory at a number of retailers on the time of writing. (That included Amazon, Greatest Purchase, Goal, and Razer’s web site.)
The Kraken Kitty V2 additionally is available in a wi-fi variant — the Kraken Kitty V2 BT — which sells for a similar worth.
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Beyoncé’s Verizon industrial wasn’t the one big-game advert that featured Razer gear. OpTic Gaming’s Seth Abner, a Twitch streamer and former Name of Obligation eSports professional who goes by the gamertag “scump,” wore a BlackShark V2 headset and sat in an Enki gaming chair throughout Mountain Dew’s Baja Blast-themed push with Aubrey Plaza.
“Because the world’s main life-style model for avid gamers, we’re thrilled to have our companions at Verizon and OpTic Gaming characteristic Razer of their Tremendous Bowl advertising campaigns,” Bob Picunko, Razer USA’s Director of Advertising and marketing, mentioned in an unique assertion to Mashable. “Iconic moments like Beyoncé donning our Kraken Kitty headset or Scump enjoying with Aubrey Plaza whereas carrying a BlackShark V2 headset, underscore the power of our collaborations and emphasizes the rising cultural significance of gaming.”
Now, if solely we are able to get Beyoncé to stream Pink Lifeless Redemption 2 in honor of her new nation period.
