Transfer Empowers Advertisers to Harness Energy of First-Get together Knowledge
LOS ANGELES — The Commerce Desk, the main unbiased demand-side promoting platform (DSP), at this time introduced a brand new integration with the Adobe Actual-Time Buyer Knowledge Platform (CDP), enabling entrepreneurs to drive extra precision and relevance of their promoting by simply activating first-party information at scale throughout the open web with out counting on third-party cookies. This new email-based activation can be out there on all of The Commerce Desk’s media channels, together with related TV (CTV).
“We’re thrilled to collaborate with The Commerce Desk to allow our clients to securely activate their information for contextualized digital advertising and marketing to allow them to construct significant model consciousness and loyalty.”
Buyer information platforms allow entrepreneurs to carry collectively buyer information throughout a number of touchpoints right into a centralized answer. When utilized in advertising and marketing, this information may be segmented to create extra tailor-made and personalised campaigns. With Adobe Actual-Time CDP, entrepreneurs can unify each Adobe and non-Adobe information right into a single actionable buyer profile.
This integration may also assist advertisers future-proof their promoting methods by securely transacting on first-party information with out counting on third-party cookies. On account of this integration, joint clients of The Commerce Desk and Adobe will have the ability to activate first-party information – together with registration information, and information primarily based on different sturdy identifiers – for activation by email-based identifiers corresponding to Unified ID 2.0.
As well as, the mixing will enable advertisers to shut the loop by bringing granular information from The Commerce Desk into Adobe Actual-Time CDP to achieve insights into how their campaigns carry out.
“Advertisers are sitting on a strong quantity of first-party information about their clients that’s housed by their CDP companions,” mentioned Michelle Hulst, Chief Knowledge Officer, The Commerce Desk. “Adobe is a market chief in CDP for advertiser first-party information, and thru this integration, our joint clients can turn out to be extra data-driven and exact throughout all digital promoting campaigns. What’s extra, this transfer helps advertisers take a look at new identification capabilities, corresponding to Unified ID 2.0, as they prepare for a cookieless surroundings.”
As entrepreneurs put together for the deprecation of third-party cookies, the safe activation of first-party buyer information turns into a precedence. That is very true for advertisers managing omnichannel campaigns that incorporate digital environments that already function with out cookies, corresponding to CTV and cellular.
“Adobe Actual-Time CDP empowers manufacturers to make use of trusted first-party information to grasp buyer preferences and ship personalised experiences at scale,” mentioned Klaasjan Tukker, Senior Director of Product Advertising, Adobe. “We’re thrilled to collaborate with The Commerce Desk to allow our clients to securely activate their information for contextualized digital advertising and marketing to allow them to construct significant model consciousness and loyalty.”
Adobe Actual-Time CDP is a part of Adobe Expertise Cloud.
About The Commerce Desk
The Commerce Desk™ is a expertise firm that empowers patrons of promoting. By way of its self-service, cloud-based platform, advert patrons can create, handle, and optimize digital promoting campaigns throughout advert codecs and units. Integrations with main information, stock, and writer companions guarantee most attain and decisioning capabilities, and enterprise APIs allow customized growth on prime of the platform. Headquartered in Ventura, CA, The Commerce Desk has workplaces throughout North America, Europe, and Asia Pacific. To study extra, go to thetradedesk.com or observe us on Fb, Twitter, LinkedIn and YouTube.
