St. Patrick’s Day is an event to have some enjoyable and get artistic along with your advertising and marketing emails.
In response to Statista, over 60% of People plan to have a good time St. Patrick’s Day, which makes it a fantastic alternative to achieve out to prospects in a extra festive method.
It is a fantastic alternative to interact your prospects with one thing distinctive, participating, and related.
When you’re on the lookout for some recent concepts for St. Patrick’s day emails, look no additional. I browsed by way of the e-mail library of Drip to tug the most effective examples of St. Patrick’s Day emails and topic strains you should use in your personal campaigns.
The 7 Finest St. Patty’s Day Emails We have Ever Seen
1. Chubbies: FREE ADVICE
One in every of my all-time favourite St. Patrick’s Day examples is from Chubbies.
It’s simply cleverly made, together with a mix of various advertising and marketing methods.
Relevancy, belief, and the concern of lacking out (FOMO) all play a job.
It begins from the shouting topic line “FREE ADVICE,” which makes you wish to click on, questioning what’s on the opposite aspect.
The title is one thing that may not work for each model. When you’re accustomed to Chubbies’s model tone, it’s fairly simple and shouting at occasions, so it matches their tone nicely, however undoubtedly not all manufacturers.
While you click on on the e-mail, you right away see what it’s all about.
The massive picture displaying their St. Patrick’s impressed Chubberall is again in inventory:
If this picture was the one factor within the e mail, it would not have the identical affect. Certain, it’s well-designed, and the colours match and go nicely with the theme of St. Patrick’s Day.
Nonetheless, the textual content beneath is what makes it stand out.
It begins with belief “for 3 years straight we’ve bought out,” and the textual content items “nearly immediately, bought out” create a concern of lacking out. Whereas the textual content is sort of minimal, it’s highly effective.
Beneath the St. Patrick’s part, Chubbies well hyperlinks their on a regular basis merchandise to the e-mail.
When you’re not all for shopping for their St. Patrick themed product, you would possibly nonetheless take into account shopping for from the “on a regular basis” product part.
And even these merchandise are chosen with St. Patrick’s day in thoughts (the colours sort of match):
Chubbies present a main instance of how one can market your St. Patrick’s day themed product and nonetheless maximize the gross sales of your regular choices.
2. Mancrates: 24 Hours of St. Paddy’s Financial savings!
Mancrates has a easy St. Patrick’s Day e mail that you could execute in any area of interest.
Their visible photographs are particularly price taking inspiration from.
Earlier than you get a buyer to see any of that, it’s a must to catch consideration with a correct topic line, and Mancrates does this nicely:
To begin with, the mixture of the emojis is nicely thought out; the clover (St. Patrick’s Theme) and a beer (what Mancrates sells) assist prospects perceive what they will count on from the e-mail.
Additionally, the topic line raises a query and makes you interested by what items there is perhaps in case you open it.
When you click on on the e-mail, you see the visible photographs that I used to be speaking about, beginning with a charming banner picture:
The banner picture contains an enormous title that draws you to click on by way of the decision to motion that’s underneath it.
And to carry extra relevance to the St. Patrick’s theme, beneath the banner is a gross sales textual content speaking concerning the ongoing sale:
The textual content isn’t essentially the most excellent, but it surely does embrace St. Patrick’s day-related humor, which is best than nothing.
My favourite a part of the textual content is that it immediately talks about Saint Patrick, with phrases like “Assist him really feel the luck” and “assured to sham-rock his world.”
Below this, they observe up with related product suggestions.
Right here once more, they use the identical textual content format, speaking about Saint Patrick and how one can honor him and his day.
Mancrates didn’t particularly design new merchandise for St. Patrick’s Day. As an alternative, they used their current merchandise and solely modified the textual content to match the theme. For that reason, it stands as a very good instance of how one can make the most effective use of your present merchandise however nonetheless rock the St. Patrick’s theme.
3. Demise Want Espresso: Irish AF Golden Ticket!
For St. Patrick’s Day, Demise Want Espresso designed a espresso mug that’s related to the theme, together with a free product promotion and charitable trigger.
That appears like plenty of transferring components, however they defined all of it clearly of their St. Patrick’s Day e mail.
Beginning with the mug they particularly designed, they show a big picture of it very first thing within the e mail:
No textual content, no name to motion, only one giant picture. Simplicity is many occasions the most effective strategy.
Below it, they do have St. Patrick’s day associated textual content.
What instantly caught my consideration from the textual content had been the phrases “Golden Ticket Day”.
I didn’t know what that meant, so I scrolled to search out out and rapidly discovered a solution.
Seems that “Golden Ticket Day” is the promotion by Demise Want Espresso on St. Patrick’s Day that provides you an opportunity to win a free mug.
It encourages you to position an order, after which you’ll be able to probably win a uncommon mug. I like that in addition they show that “15 individuals will win.” It visually tells what number of will win and encourages the readers to take motion.
However that’s not even all.
As I mentioned earlier, Demise Want Espresso additionally had a charitable trigger linked to their St. Patrick’s Day e mail.
In collaboration with a band, they designed Snake and Cranium tees, and for each order made, $10 goes to charity. Such a good suggestion to mix a suggestion with good will.
Price noting can also be the colours used within the e mail.
They usually use black and pink as their major colours, so they simply modified the pink to inexperienced to carry extra relevance to St. Patrick’s Day.
Demise Want Espresso’s e mail serves as a pleasant instance as a result of it doesn’t focus solely on product gross sales but additionally creates a way of neighborhood and serving to others.
Demise Want Espresso exhibits each a fantastic St. Patrick’s Day e mail instance, and a good way to have a number of transferring components in a promotion, and nonetheless maintain your e mail clear and fascinating.
4. MAC Cosmetics: Get fortunate for St. Patrick’s Day!
MAC Cosmetics supplies a wonderful instance of how one can incorporate St. Patrick’s Day into your current model.
The e-mail is not overly flashy, simply the best mixture of colours, textual content, and merchandise to match St. Patrick’s Day.
It begins from a related topic line:
When you open the St. Patrick’s Day e mail, you right away see their major vacation product, which is eyeshadow in inexperienced (Olive Suede), matching the St. Patty’s colour theme:
No doubt, the picture is visually interesting, and the textual content beneath it really works nicely along with the picture.
Quick taglines like this are nice for ecommerce manufacturers, particularly on this case because it closely references St. Patrick’s Day.
MAC Cosmetics continues to showcase its different related merchandise underneath this:
The merchandise don’t essentially have something to do with St. Patrick’s Day, however the colour scheme of the part goes completely with the vacation.
Contemplating it’s customary within the US to put on inexperienced on St. Patrick’s Day, showcasing merchandise that your buyer would possibly have to take part within the custom is a superb concept.
This makes it a wonderful option to each spotlight their merchandise subtly and showcase the St. Patrick’s Day theme on the similar time.
5. 4Ocean: Put on Inexperienced, Suppose Blue
Put on Inexperienced” combines St. Patrick’s theme and their bracelets, and “Suppose Blue” reminds you of their mission, which is to guard oceans.
In reality, they promise to tug a pound of plastic from the ocean with every buy made, and so they make it apparent within the e mail:
Below this, they keep it up the St. Patrick’s day concept by displaying a few of their merchandise:
Like many different manufacturers, 4Ocean has not designed unique merchandise for St. Patrick’s day, relatively, they show merchandise which can be suitable with the vacation’s colour scheme.
The principle cause that their e mail is efficient is that they mix their merchandise with the environmentally pleasant angle, to scale back waste.
Below the product part, they clarify it additional:
The picture is the very first thing that catches consideration, because it’s customized executed for St. Patrick’s Day, however what makes you act is the textual content underneath it.
The textual content features a highly effective message concerning the excessive utilization of single-use plastic on St. Patrick’s Day, and a name to motion of plastic-free celebration ideas. The decision to motion results in their web site, which comprises a weblog submit with recommendations on how you can have a good time St. Patrick’s Day with out plastic.
4Ocean’s e mail exhibits a option to mix a giant mission with a vacation sale. Though their market and colour themes are vastly completely different, they executed it nicely.
Additionally they present how you can construct relationships with prospects, they focus extra on a long-term recreation of training and constructing transparency, after which in a while solely, promoting their merchandise.
This call-back to their core mission reminds their prospects why they assist this model within the first place, and is a holiday-appropriate show of these values.
6. Saucey: Necessities for St. Patty’s
One other model that sells alcohol, Saucey makes use of a mix of time-relevancy and helpful content material in its St. Patrick’s Day e mail.
With time-relevancy I actually imply that, as they promise to ship your alcohol the identical day you order it.
The identical-day supply promise is a superb commercial for St. Patrick’s Day because it’s solely in the future lengthy, so that you don’t have time to attend on your order. This isn’t one thing most ecommerce manufacturers can provide, however in case you’re a extra native model, it’s best to take inspiration from this.
Saucey additionally supplies helpful content material that helps the reader to search out out what drinks are good for St. Patrick’s Day, and how you can make them with their merchandise:
You can buy the substances from the above picture at any regular retailer, however together with the recipe will make prospects extra prone to buy the alcohol from Saucey for St. Patrick’s Day.
Not solely is that this a improbable St. Patrick’s Day e mail, but it surely’s a fantastic instance of why it’s best to all the time add worth to your prospects at each touchpoint.
7. KitchenAid: It is Your Fortunate Day 🍀
Extra of a delicate strategy to St. Patrick’s Day comes from KitchenAid.
Their St. Patrick’s Day e mail contains many components which can be widespread in ecommerce shops, together with social proof, reductions, and a restricted time to behave.
Ranging from the topic line, KitchenAid guarantees 17% OFF for all of their Stand Mixers.
That’s the primary a part of their technique, to create worth to the shoppers (17% off for stand mixers).
The low cost won’t sound like lots, however in case you’ve ever shopped for or bought a stand mixer, you realize it’s really fairly the deal.
When you open the e-mail, KitchenAid continues with its delicate strategy:
The colours and the title match St. Patrick’s Day, however that is about it. It’s a part of KitchenAid’s technique to maintain it low key, and it really works for them.
The textual content beneath the picture is highly effective. Now comes the limited-time provide that I discussed earlier “Have fun 3/17”, and “immediately solely” each create urgency to behave immediately, so that you don’t lose the St. Patrick’s Day deal.
I additionally like that it’s a must to apply the promo code at checkout, because it encourages prospects to get first to the product web page, after which to checkout to use the code.
The mix of a reduction, limited-time provide, and the vacation makes KitchenAid’s e mail marketing campaign efficient.
No matter your area of interest, you’ll be able to implement an identical St. Patrick’s Day e mail marketing campaign.
Make Your St. Patrick’s Day Emails Stand Out
When creating your St. Patrick’s Day emails, standing out may be troublesome if you do not have the best instruments.
There isn’t any cause for it to be that method.
With Drip, you’ll be able to simply create emails with festive graphics and messaging that may catch your prospects’ consideration.
Drip’s highly effective automation instruments additionally make it straightforward to phase your listing and ship content material that shall be extra related to every buyer’s pursuits.
This fashion, your St. Patrick’s Day emails may be extra customized and efficient in serving to you attain your marketing campaign targets.
Benefit from Drip’s 14-day free trial!