An ideal e-mail template builder is the cornerstone of any on-line retailer’s advertising program. In spite of everything, when you’ve constructed up your e-mail listing, you wish to talk along with your subscribers and nudge them alongside in the direction of making that first buy. (After which, after that, extra repeat purchases.)
An e-mail template builder is actually a software that means that you can design or construct an e-mail template that you could then reuse later. Electronic mail templates for ecommerce enable your emails to be extra than simply “fairly” and on-brand—they may also help drive severe gross sales.
Right this moment we’ll have a look at the 5 finest e-mail template builders you’ll wish to take a look at, together with each e-mail template plugins that you simply use with completely different e-mail service suppliers (ESPs) like Omnisend or Mailchimp, or e-mail builders which are constructed instantly into an ESP.
Simply design higher emails that promote with pre-built templates
Omnisend
Omnisend is an e-mail service supplier, like Mailchimp, however targeted particularly on ecommerce. It has an e-mail template builder that’s included into its e-mail advertising platform, that means you should use just one service (the ESP) as a substitute of two (a template builder + ESP).
Omnisend is thought for being one in every of the easiest-to-use ESPs available on the market, and an enormous a part of that’s its e-mail builder that enables novices or superior customers to create their emails.
Firstly, it has a pleasant library of ready-made templates that you could edit to your coronary heart’s need. Even higher, its new Model Property function implies that your branding (brand, colours and fonts) is robotically added to those e-mail templates by default.
Even with out the branding robotically imported into your e-mail templates, you should use the library of templates sorted by completely different e-mail objectives:
When you’ve chosen the e-mail (both a template or from scratch), its drag-and-drop builder makes it simple to customise the emails to create your designs:
One other function you’ll love is the flexibility to adapt your design based mostly on machine. You may change menu objects, photographs, textual content, and rather more for desktop and cellular:
Even higher, as a result of it’s constructed for ecommerce, Omnisend’s e-mail builder comes with additional goodies like a Distinctive Low cost Codes block so as to add distinctive, auto-generated low cost codes, and the Product Itemizing function that allows you to add merchandise instantly out of your retailer with out even having to go away the e-mail editor.
Omnisend’s e-mail builder additionally permits for HTML content material and helps quite a lot of file codecs, that means extra superior customers can customise their emails extra deeply. When you’re accomplished designing your e-mail templates, you’ll be able to rapidly save them for later use.
However what’s actually nice right here is that you simply received’t must pay for separate companies—one to create the e-mail templates, and a separate ESP to launch your campaigns and basically implement your e-mail advertising technique. You may get them each collectively, reducing your worth and time in half.
Omnisend’s plans—together with the free plan—mean you can:
- Create signup kinds, like exit-intent popups, to gather subscribers
- Arrange automated emails that generate gross sales on autopilot
- Separate your subscribers into completely different audiences for higher focusing on
- Add SMS/textual content messaging or push notifications to your e-mail advertising
- Construct touchdown pages to seize extra subscribers
- Get beginner-friendly in-depth reporting about what works and what doesn’t
Once more, these options can be found on all their plans. You may get began now free of charge to see how simple it’s to construct emails and elevate your e-mail advertising.
Pricing
Omnisend has the next plans:
- Free plan: ship messages to as much as 250 contacts per 30 days, with 60 free SMS. Limitless options included
- Normal: ranging from $16/month and contains free SMS, a Buyer Success Supervisor and 24/7 chat and reside help
- Professional: ranging from $59/month and contains free SMS, superior reporting, a Buyer Success Supervisor and 24/7 precedence help
Design lovely emails extra simply. Get the ESP rated highest for ease-of-use.
Mailchimp
Mailchimp is among the most recognizable ESPs available on the market providing probably the most standard e-mail builders. Whereas Mailchimp shouldn’t be targeted particularly on ecommerce, they nonetheless provide a collection of options that may assist construct on-brand e-mail templates.
Mailchimp’s e-mail template builder is fairly simple, that means even probably the most novice of customers can determine learn how to use it to create their emails:
Whereas they don’t have probably the most in depth template library, Mailchimp does provide a very good set of templates for novices that you should use to jumpstart your template creation. When you’re accomplished designing your e-mail, it can save you it for later use.
Like Omnisend, Mailchimp can be an ESP, that means you’ll be able to each create your e-mail templates and use it instantly in your e-mail campaigns.
Pricing
Mailchimp’s pricing has develop into much less clear because it expanded its choices. With regards to e-mail advertising, there are a couple of choices for plans:
- Free plan for sending as much as 10,000 month-to-month emails. Nonetheless, their e-mail options are severely restricted
- Paid plans ranging from $11/month, with every tier releasing extra e-mail advertising options that you simply’ll want for profitable campaigns
Topol
Topol is strictly an e-mail template builder, permitting you to create lovely e-mail templates—however you have to to import that saved template into your ESP of alternative.
Whereas which means you’ll must pay for—or at the very least study to make use of—two separate instruments, Topol’s strict focus implies that you received’t be misplaced in its software. In case your solely aim is to create an e-mail template, then Topol matches the invoice.
Due to this focus, Topol has a powerful library of ready-made templates for a lot of events and functions:
They’ve a drag-and-drop e-mail editor that creates responsive e-mail templates, an HTML editor, and a number of file help:
Pricing
Topol presents a 14-day free trial and free plan with restricted options. The paid staff plan begins from $15/month
Stripo
Very similar to Topol, Stripo is an e-mail template builder that integrates with ESPs like Mailchimp and Omnisend. It presents greater than 1,000 pre-built e-mail templates, an easy-to-use interface and ready-made HTML and CSS modules for extra superior customers.
Stripo has a very good quantity of options that may make creating and exporting e-mail templates a lot simpler:
- Drag-and-drop editor that enables anybody at any ability stage to create e-mail templates rapidly
- Numerous picture and content material modifying instruments
- Versatile add-ons like customized storage, merge tags and extra superior options
Pricing
Stripo has a lifetime free plan that means that you can create as much as 10 e-mail templates and 4 exports per 30 days. Their paid plans begin from $15/month when billed month-to-month.
BEE
BEE initially stood for “Finest Electronic mail Editor,” however now that they’ve expanded their choices, they’re taking pictures for “Finest Editor Ever”—a comparatively tall declare.
However BEE has loads of options that make it a robust contender for this title:
- Practically 1,200 pre-built e-mail templates to select from
- WYSIWYG e-mail editor that allows you to simply create and edit emails
- Touchdown pages and one-page websites for these searching for barely greater than e-mail templates
- Simply convert emails into touchdown pages
Like Stripo and Topol, BEE is meant for use with one other service, your ESP like Omnisend or Mailchimp. It does provide an important export expertise, making it simple to design the e-mail templates in BEE after which import into your ESP of alternative.
Its e-mail editor is fairly normal, in that it’s drag-and-drop and means that you can edit in blocks.
Nonetheless, that additionally makes it a robust contender for the “finest e-mail template builder” title it so explicitly is searching for—largely as a result of customers new to the platform can simply get began for the reason that editor is so standardized throughout completely different e-mail builders.
Pricing
BEE (or particularly BEE Professional) has a free plan that enables for as much as 10 emails and pages. However not like Stripo, it provides you limitless exports. Its paid plan begins from $30/month, and presents many extra options.
Pricing comparability desk
Right here’s a fast have a look at all of the pricing and finest options for every e-mail template builder we talked about on this article. You’ll additionally discover whether or not it must be built-in with an ESP (that means you’d must pay for each companies) or if it’s constructed into their service.
Last ideas
At this level, it’d make sense for us to declare one in every of these companies as the very best e-mail template builder. However, after all (repeat with me): all of it is determined by what your objectives are.
If you wish to merely create a couple of e-mail templates, then any of those e-mail template builders will do. Even higher, all of them provide a free plan of some sort, and for creating e-mail templates not often, they’ll all work out wonderful.
In the event you’re wanting to make use of these emails as a part of your e-mail advertising technique—that’s, to gather your subscribers and talk with them easily, all whereas saving cash—then it doesn’t make sense to pay for a number of companies. You need to use both Mailchimp or Omnisend, since their e-mail template builders are baked into their wider e-mail advertising platforms.
And in the event you’re wanting to make use of these e-mail templates particularly for ecommerce—when you have a web based magnificence, style, gaming, or no matter type of store—then Omnisend would be the most suitable option.
You may then be in your option to not solely creating lovely emails—rapidly and simply—however to ensure they generate gross sales constantly.
Learn how to construct lovely emails that get gross sales and suit your model. The free plan presents limitless options.
