Omnicom Media Group would be the first company to group up with TelevisaUnivision to leverage its Hispanic family information graph.

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The information graph will combine with OMG’s id resolution, Omni ID, by a privacy-oriented clear room know-how and work to energy its concentrating on, optimization and measurement for at all times on activation throughout the whole thing of its manufacturers.  

Between the traces

The corporate believes that the information will permit manufacturers to broaden attain and resonance with the U.S. Hispanic inhabitants.

“At launch we have been clear that TelevisaUnivision’s Hispanic family information graph was constructed for activation, and this partnership with OMG is a important milestone underpinning our steadfast dedication to making sure information is inclusive and consultant of various audiences,” stated Dan Aversano, svp of information, analytics and superior promoting at TelevisaUnivision, in an announcement. “By integrating TelevisaUnivision’s information graph into Omni ID, we’re assured that OMG’s huge roster of purchasers will be capable to have interaction U.S. Hispanics in a more practical means that can drive significant enterprise outcomes and ROI.” 

The teams made the announcement throughout TelevisaUnivison’s annual Main the Change convention on Thursday.

“OMG noticed a transparent alternative to leverage the good work TelevisaUnivision has carried out to enhance illustration and protection of the U.S. Hispanic neighborhood with their id graph,” stated Kelly Metz, North America managing director, superior TV at Omnicom Media Group, in an announcement. “Enabling this superior id resolution through Omni ID interprets to a robust first-mover alternative for Omnicom purchasers and one other important part of how OMG lays the muse for a strong method in manifesting range within the media course of, work, and funding.”    

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TelevisaUnivision’s Hispanic family information graph covers almost 100% of U.S. Hispanic households, and works to shut the hole in illustration in measurement. The information graph drove 100% development in viewers income, and buyer content material and sponsorships, particularly by digital and social channels throughout the firm’s upfront this yr.