Starz is bolstering its home staff with a brand new chief advertising officer.

Prime line

On Thursday, Starz introduced a number of government promotions and hires, together with Jimmy Hilburn becoming a member of as CMO. Hilburn will report back to Alison Hoffman, president of home networks.

Between the traces

As well as, Susan Ievoli joins Starz as svp of publicity, occasions and awards, reporting to Hilburn. The corporate additionally promoted Robin Chacko to evp, DTC, reporting to Hoffman.

“We’re thrilled to welcome Jimmy and Susan to the Starz staff and elevate Robin’s oversight in a key space of the enterprise,” Hoffman stated. “These best-in-class executives are artistic disruptors who’re as strategic and analytical as they’re revolutionary. They may additional amplify the corporate’s momentum as we proceed to develop our subscriber base and develop premium campaigns in help of our strong slate.”

As CMO, Hilburn will oversee all groups throughout advertising, media, publicity and artistic.

Earlier than becoming a member of the corporate, Hilburn was director of promoting at Netflix, engaged on high-profile launches resembling Bridgerton, Ozark, Narcos and Home of Playing cards. The exec additionally helped set up the corporate’s signature comedy model, Netflix is a Joke.

Backside line

It’s been an fascinating yr for Starz, with Lionsgate beforehand saying it was planning to spin off the corporate earlier than backtracking on that assertion in favor of spinning out its studio enterprise as an alternative.

When speaking with Adweek on the Convergent TV Summit West in October, Hoffman couldn’t communicate to the state of affairs with Lionsgate however defined the place Starz matches in within the general trade, particularly with the fixed disruption and ongoing consolidation of a number of retailers.

“We’re centered on premium. We’re centered on SVOD. We’re centered on sustaining our enterprise technique amidst all this disruption and persevering with to be that complimentary layer to a whole lot of the broad-based gamers,” Hoffman stated. “We all know there’s a worthwhile enterprise there. We run profitably, and we’re excited in regards to the future. We’re excited to maintain increasing on what we’re doing.”