Iris has monitor report with Starbucks promoting. It’s “What’s your identify?” marketing campaign, telling the story of a transgender particular person’s identify change, took house Gold at Cannes final 12 months and received Channel 4’s Range in Promoting prize.

This new work, “Each desk tells a narrative,” is much less campaigning however nonetheless thought-provoking. It positions Starbucks as an inclusive “third house” the place all are welcome to take a seat round and do their very own factor as they drink espresso and make use of the free wi-fi.

Eli Vasiliou, group inventive director at Iris, stated: “Starbucks’ mission is to encourage and nurture the human spirit, one particular person, one cup and one neighbourhood at a time. This marketing campaign is not any exception. At each desk, in each retailer, actual life is taking part in out. Via a cinematic lens, we’ve advised the small however highly effective story of 1 inspirational lady, abandoning a legacy that demonstrates the emotional punch of inventive storytelling.”

It’s properly accomplished and proper on model, if a bit of bit soppy.

MAA inventive scale: 7