• PubMatic and MiQ are on the Main Fringe of Addressability Innovation
• New Cookieless Options Improve Attain 65% and Enhance Purchaser ROI 

REDWOODCITY, Calif. – PubMatic (Nasdaq: PUBM), an unbiased know-how firm delivering digital promoting’s provide chain of the long run, at the moment introduced outcomes from its partnership with MiQ, a world programmatic media companion for entrepreneurs and companies. Collectively, the businesses have leveraged new and sustainable addressability options to drive elevated advertiser ROI in environments with out third-party cookies, whereas enhancing shopper privateness.

In a latest marketing campaign, PubMatic’s Viewers Encore helped MiQ outperform cookie-based campaigns.  “Our outcomes present that people-based identifiers leveraging authentications can complement cookie-based methods, offering environment friendly, incremental attain in new environments and rising addressability charges,” mentioned Lara Koenig, World Product Lead, Efficiency atMiQ. “Leveraging PubMatic’s know-how has been extremely efficient, and has helped us – and our shoppers — resolve for identification decision roadblocks to extend the attain of first-party knowledge for advertisers.” 

The PubMatic and MiQ partnership delivers an unbiased, multi-solution method to assist advertisers construct a complete and complementary technique for the protected, data-driven promoting of the long run. Using PubMatic’s Viewers Encore, which helps advertisers attain desired audiences utilizing any addressability forex of alternative, MiQ ran a collection of campaigns break up 50/50 utilizing RampID, LiveRamp’s people-based identifier, and third-party cookies respectively. MiQ discovered that the campaigns utilizing an identifier (RampID) achieved key efficiency indicators (KPIs) and outperformed the cookie-based campaigns.

Highlights from the partnership embrace: 

·       Averaged greater than 65% distinctive attain over cookie-based campaigns 

·       Campaigns in Safari generated greater than double the attain of these utilizing cookies  

·       57% higher CPM for PMP campaigns together with IDsvs. cookie-based PMPs

“Because the addressability panorama continues to evolve, it’s essential for advertisers to have innovation-driven companions like MiQ,” mentioned Peter Barry, VP of Addressability, PubMatic. “Collectively we’re serving to to construct an ecosystem that drives worth for publishers and consumers, whereas respecting shopper alternative concerning identification and privateness.”

PubMatic allows companions like MiQ to realize marketing campaign objectives and drive ROI throughout a spread of identification and addressability options. PubMatic supplies measurable outcomes to its clients to floor optimizations and strategic choices for a post-cookie world in detailed knowledge and reporting.

About PubMatic

PubMatic (Nasdaq: PUBM) is an unbiased know-how firm maximizing buyer worth by delivering digital promoting’s provide chain of the long run. PubMatic’s sell-side platform empowers the world’s main digital content material creators throughout the open web to regulate entry to their stock and enhance monetization by enabling entrepreneurs to drive return on funding and attain addressable audiences throughout advert codecs and units. Since2006, our infrastructure-driven method has allowed for the environment friendly processing and utilization of knowledge in actual time. By delivering scalable and versatile programmatic innovation, we enhance outcomes for our clients whereas championing a vibrant and clear digital promoting provide chain.

About MiQ

We’re MiQ, a programmatic media companion for entrepreneurs and companies. We join knowledge from a number of sources to do fascinating, thrilling, business-problem-solving issues for our shoppers. We’re consultants in knowledge science, analytics and programmatic buying and selling, and our workforce of persons are at all times able to react and resolve challenges shortly, to be sure you’re at all times spending your media investments on the fitting issues in the fitting locations. For extra data, please go to wearemiq.com.