Matters that data-driven advertisers care about are reaching the C-suite in retail earnings reviews.

From retail media income to first-party knowledge tasks, retailers are present process transformation for a extra digital future. And while you examine Macy’s to Greatest Purchase to Allbirds to Goal to Categorical, it seems retailers have rather a lot in frequent in any case.

This week on The Large Story, we discuss senior editor James Hercher’s retail rundown and the way it ties into two different massive commerce tales this week: Google’s newest procuring product launch and Instacart’s announcement that, for the primary time, it has begun serving adverts to different retailers’ websites and apps.

Promoting, from many retailers’ POV, is about “margin administration,” or a strategy to hold prices down and the value of your Walmart (and Amazon) items low. How’s that for driving dwelling the worth of promoting messaging?

Then, we discuss Elliott Administration’s deal to purchase out Nielsen for $16 billion. Coming proper earlier than the upfronts, the deal will doubtless be a query mark within the minds of many TV advert patrons. And what does it imply for the way forward for TV forex and alternate measurement? Although it’ll take a while for the deal to shut, don’t rely Nielsen out simply but.