Premium digital Out of Dwelling media proprietor Ocean Outside has bounced again strongly from the pandemic in 2021, recording a 44.3% enhance in income over 2020 (7.2% over This fall 2019) and a revenue of £18.6m.

The corporate, which operates within the UK, Netherlands and the Nordics, has additionally gained long-term contracts from Edinburgh’s £1bn St James Quarter, Canary Wharf Group and Copenhagen’s Fisketorvet procuring and leisure centre. Its flagship websites embody London’s Piccadilly Lights and the IMAX cinema (beneath.)

Nonetheless Ocean stays within the store window because of an ongoing “strategic evaluation.” The corporate says “the board and administration felt that Ocean was undervalued, with the share value persevering with to face technical buying and selling challenges unrelated to Ocean’s sturdy enterprise fundamentals and intrinsic worth.

“The Board is constant to judge a variety of choices, together with a possible sale, following curiosity and conditional provides acquired which can or might not result in a transaction. One other replace shall be made when applicable.”

Ocean CEO Tim Bleakley says: “The (OOH) medium went from power to power throughout 2021 as Covid restrictions have been lifted and vaccination programmes rolled out. As populations have been liberated the advertisers focused out of residence, with audiences coming again quick and robust within the environments the place Ocean is focussed.

“Ocean was on the forefront of driving the restoration, with DOOH enjoying essentially the most important function by offering a excessive impression and dynamic means to focus on extremely helpful audiences effectively and cheaply. We have now helped to ship memorable, partaking campaigns that transcend the bodily show, with pictures captured and shared throughout a number of on-line information and cell platforms, on each a nationwide and world scale.”