I made a decision to put in writing this Social Cat overview as a result of I believe it is a platform that has a whole lot of potential. It connects small manufacturers and micro-influencers, which is one thing that I believe is de facto essential within the digital advertising and marketing world.

Social Cat solves an actual drawback that small companies encounter whereas leaping into influencer advertising and marketing. They’ve a tough time discovering and contacting the best micro-influencers for his or her campaigns.

You possibly can’t simply go to Google and sort in “micro-influencers.” You’re going to get obscure outcomes at finest. Even if you happen to get an inventory, it’s important to examine their social media profiles on Instagram, YouTube, Fb, Twitter, and many others. This may be time consuming and troublesome to do if you happen to’re unfamiliar with all of the totally different platforms.

Additionally, it may be laborious to get in contact with them. Lots of them haven’t got public contact info listed on their social media profiles.

And even when they do have contact info listed, they might be inundated with requests from manufacturers and never have the time to reply to all of them.

Social Cat makes an attempt to sort out this concern by creating a bridge between small manufacturers and micro-influencers.

However does it do it properly? On this Social Cat overview, I’ll talk about its foremost options, pricing, and extra primarily based on my thorough testing of this platform.

Disclosure: This content material has a number of affiliate hyperlinks, which suggests if you happen to click on on them, I’ll get a fee (with none further price to you).

What’s Social Cat?

Social Cat is the proper platform for manufacturers and micro-influencers who need to collaborate. On the platform, you possibly can both join as a creator or a small model.

Whichever choice you select, you’ll be capable of create your profile in 3 to five minutes. You’ll have to reply a number of fundamental questions that spotlight what you might be on the lookout for. Based mostly in your profile, the influencer advertising and marketing platform will match manufacturers and micro-influencers.

Social Cat gives manufacturers with publicity in entrance of micro-influencers every day, by way of a Each day Digest electronic mail system. The micro-influencers specific curiosity in working with manufacturers, and if the manufacturers settle for the collaboration request, it is a match!

As quickly as a match occurs, Social Cat makes an intro between the model and the micro-influencer on electronic mail, they usually can take the dialogue ahead. For manufacturers, the fantastic thing about that is that the micro-influencers are already engaged, since they discover out first in regards to the manufacturers.

Professionals and Cons

If you’re on the lookout for a fast Social Cat overview, simply take a look at this record of professionals and cons. You’ll have a greater thought of what to anticipate from the platform.

Professionals of Utilizing the Social Cat Platform

• It’s straightforward to get registered on the platform
• Their pricing may be very clear, with a cancel anytime coverage in place
• You possibly can arrange gifted collaborations, alongside paid or affiliate ones
• You possibly can examine model evaluations for various creators
• Their buyer assist crew manually screens the reporting system
• You possibly can examine earlier campaigns with different manufacturers for every creator
• Pre-vetted micro-influencers

Cons of Utilizing the Social Cat Platform

• Operational in restricted international locations [USA, UK, New Zealand, and Australia]
• Has micro-influencers from solely Instagram and TikTok at the moment

Pricing

Social Cat’s pricing is designed for small companies that need to get began with social media advertising and marketing however haven’t got the large budgets of bigger firms. For simply $49/month, you can begin with Social Cat and search for the best micro-influencers.

What’s extra, they provide a 7-day free trial with the intention to get a really feel of the platform earlier than committing to it full-time.

Listed below are the small print of all their pricing plans:

Begin-Up Plan: $49/month

• This plan is nice for these manufacturers that simply need to get began with influencer advertising and marketing campaigns. With this plan, you possibly can stand up to 10 micro-influencer matches each month.

Progress Plan: $99/month

• This plan is nice for these manufacturers who need to add extra user-generated content material, model consciousness, and gross sales. With this plan, you possibly can stand up to 25 micro-influencer matches each month.
• It consists of: Publicity Increase – get your model in entrance of extra creators commonly which suggests extra creators to choose from. Prime Model Badge – your model will likely be highlighted as a best choice model in your area of interest. One Devoted Session with a Social Cat Knowledgeable.

Professional Plan: $179/month

• This plan works nice for manufacturers that need to scale their influencer advertising and marketing campaigns. With this plan, you possibly can stand up to 50 micro-influencer matches each month.
• The Professional Plan additionally consists of all of the options within the Progress Plan, and two devoted classes with an professional.

Social Cat’s pricing plans have no obligatory contracts. For those who don’t need to use the platform, you possibly can cancel it instantly. Consider it as a month-to-month subscription service in your influencer advertising and marketing campaigns.

Particular Supply: Use code – SHANE25 – to get a 25% low cost in your first month on Social Cat, out there for all month-to-month plans.

Social Cat Key Options

I need to give attention to the important thing options of Social Cat for this overview. Why? As a result of once I examined it, I discovered that they’re what makes the platform distinctive and value utilizing.

There are different platforms on the market that do comparable issues, however Social Cat has a number of key options that make it stand out from the remainder.

Easy Matchmaking Course of

Discovering the best influencers may be daunting, particularly if you happen to’re simply beginning out. You possibly can spend hours scouring social media platforms, solely to return up empty-handed.

That’s the place Social Cat is available in. The platform will match your model with essentially the most related creators. You possibly can give attention to different duties whereas they maintain discovering the best influencers for you.

They’ve a database of over 10,000 pre-approved Instagram and TikTok micro-influencers throughout a number of niches. Take a fast take a look at the preferred niches of their creator database:

Good Vetting Course of

When any influencer indicators up on the Social Cat platform, they undergo a vetting course of. Their crew manually vets every applicant to make sure that solely high quality profiles make the minimize.

However what are the standards for vetting micro-influencers on the Social Cat profile? They embody:

• Profile Content material: Whereas Social Cat isn’t essentially on the lookout for closely edited images and complex decor, they do want high quality content material.

Listed below are their judging standards for profile content material:

• An aesthetically pleasing feed
• Profile content material that reveals an influencer’s passions and pursuits
• Merchandise evaluations the place they’ll see a sure stage of involvement in model collaborations
• A concise bio that displays an influencer’s character and pursuits
• Current Reels or Tales associated to product evaluations

They search for genuine engagement within the following methods:

They settle for profiles with fewer followers if:

• They’ve a excessive variety of posts together with above-average content material high quality
• They’ve a excessive and genuine engagement price
• They’ve good publish captions
• They’ve related hashtags
• They’ve as much as 5 model collaborations already carried out

Ideally, they’re on the lookout for profiles which have a ratio of three:1 on the variety of followers vs the variety of accounts adopted.

One of the crucial essential guidelines to get accepted on their platform is that an account with 3000 followers should observe lower than 1000 accounts again, ideally lower than 500. They declare that exceptions to this rule are uncommon.

• Put up Depend: The Social Cat crew evaluations the variety of posts on an influencer’s profile. They solely approve those which have a minimal of 100 posts, Feed, or IG Reels.

If a profile has wonderful content material and an important aesthetic, additionally they approve profiles which will have 50-100 posts

Content material Possession Rights

As a model, you at all times need to shield your funding. While you pay an influencer to advertise your product, you need to guarantee you possibly can proceed utilizing that content material even when the connection ends.

On the Social Cat platform, manufacturers have the possession rights to make use of created content material by the micro-influencer in perpetuity and on any advertising and marketing channel, together with adverts.

Verify Earlier Campaigns

Earlier than you signal any influencer, you need to guarantee that the content material they create is on-brand for you. It’s essential to know that they perceive your target market and might produce content material that resonates with them.

To make sure that you discover the actual deal, Social Cat allows you to examine an influencer’s earlier campaigns on the platform. So if you happen to’re seeking to work on an essential marketing campaign, ensure to examine an influencer’s different model collaborations earlier than you match with them.

Create Gifted Influencer Campaigns

Gifted collaborations are an effective way to get began with influencer advertising and marketing with out breaking the financial institution. By partnering with an influencer who’s prepared to advertise your model in trade without cost services or products, you possibly can attain a bigger viewers.

The Social Cat platform acknowledges this reality and gives an choice to create gifted influencer campaigns.

Whereas I’ve seen a whole lot of different common influencer advertising and marketing platforms, it is a distinctive characteristic that I haven’t come throughout typically.

Creator Content material Library

Need to shield your model’s popularity by making certain that influencer content material is correct and freed from any offensive or deceptive statements?

The Social Cat platform has acquired you coated. They’ve a particular content material area the place influencers can add their content material. Manufacturers will obtain the content material right here for obtain in HD to repurpose.

Creator Critiques

As a model, it is very important see what different manufacturers consider the creator earlier than signing them up. This gives you an thought of their work ethic and whether or not or not they’re dependable.

Critiques from different manufacturers can even present beneficial insights right into a creator’s inventive course of and their skill to execute briefs. It is going to enable you gauge if a specific creator is a proper match in your model campaigns.

Manually Monitored Reporting System

Manufacturers can entry Social Cat’s manually monitored reporting system to maintain a decent eye on the marketing campaign numbers. If one thing goes unsuitable, their crew steps in that will help you navigate by any points.

How To Use Social Cat

Now that you’re aware of the primary options, I need to present you easy methods to use the Social Cat platform. For this Social cat overview, I created a free account to provide you a fundamental thought of the registration course of and what you are able to do on the platform.

Please be aware that I haven’t truly collaborated with micro-influencers by way of the platform. The aim of this overview is to speak in regards to the interface and the performance of the platform.

On the Social Cat platform, you get two choices:

• Signal Up as a Model
• Signal Up as a Creator

For this Social Cat overview, I’m solely specializing in what it’s like for manufacturers to enroll on the platform.

Step 1: Choose Your Goal Viewers

Step one is to choose the target market that you just need to goal in your influencer advertising and marketing marketing campaign. You possibly can choose a number of choices from those given. For this overview, I’m going to decide on ladies and men within the age group of 25-44.

Step 2: Choose Related Matters

The following step is to pick out related matters primarily based on your small business area of interest. There are a whole lot of choices so you might be certain to seek out one thing associated to your area of interest.

Step 3: Select Your Location

On this step, you possibly can select the placement the place your small business operates. Understand that Social Cat will present you content material creator profiles primarily based on the placement you enter at this stage.

So, if your small business is US-based however you need to work with creators in Australia, you need to select “Australia” as your selection right here.

Step 4: Enter Your Enterprise Location

While you enter your small business location, Social cat tries to match you with native creators. You may also select to skip this step if you need.

Step 5: Select the Proper Social Media Channel

Subsequent, resolve if you wish to get matched with creators on TikTok or on Instagram. You may also select each social media platforms right here. For this overview, I’m solely going with “Instagram.”

Step 6: Select the Kind of Creators You Need to Work With

Choose the niches for the influencer profiles that you just’d wish to see. Be sure that this selection is in sync with the choice you selected in Step 2.

Step 7: Select Applicable Collaboration Sorts

You possibly can select the kind of collaboration you’d wish to have with influencers. Would you want them to showcase your product by way of Instagram Reels, Instagram Tales, Picture Grid, or Video Grid?

You possibly can select all choices too if you’re open to all types of collaborations. For those who’ve chosen TikTok as your most popular social media channel, these choices will look barely totally different for you.

Step 8: Add Your Public Evaluate Hyperlink

If you would like creators to go away you a overview on public overview websites, you possibly can add a hyperlink right here. As a small enterprise, it may enable you achieve credibility. You may also select to skip this step.

Step 9: Choose the Minimal Variety of Followers For Creator Profiles

At this stage, you possibly can select the bottom variety of followers you desire to your creators to have. You possibly can even discover creators who’ve above 5000 followers.

Step 10: Describe Your Product

Write a brief description of the product that you just’d like influencers to advertise for you. It is suggested that you just add worth particulars right here so creators can have a greater thought of what you might be providing.

Step 11: Select Your Marketing campaign Purpose

Choose a marketing campaign aim that finest describes what you need to obtain along with your marketing campaign: Create extra user-generated content material, increase consciousness, or improve your gross sales.

Step 12: Select How You Would Compensate Influencers

Would you wish to reward your merchandise, pay a set charge, or provide a fee on every sale to your influencers? Choose whichever choice works for you. If you’re open to all three choices, you possibly can choose all three as properly.

Step 13: Choose a Plan

At this step, you possibly can select which plan you’d like to enroll in. Social Cat provides you a 7-day free trial for all three plans listed under. The free trial includes 0 danger, if you’re not pleased with it, you possibly can cancel earlier than it transitiones to a paid subscription.

When you enter your bank card particulars, you possibly can entry the platform without cost for per week. Social Cat begins charging you on the finish of the week primarily based on the plan you select right here, if you need to proceed.

Particular Supply: Use code – SHANE25 – to get a 25% low cost in your first month on Social Cat, out there for the month-to-month plans.

The entire registration is tremendous simple and took me about 3-5 minutes to finish. Fairly clean, I need to say. So, what’s subsequent?

Here’s a fast overview:

When you join, Social Cat matches your model with creators of their database. These matches are primarily based on the merchandise that creators are utilizing and how much manufacturers they’re interested by. The platform additionally takes into consideration your area of interest, location, finances, marketing campaign targets, and different particulars.

They repeat the method each month till you discover related matches. While you begin getting proposals, you possibly can resolve which collaboration requests you’d like to just accept.

Social Cat sends you each an introductory electronic mail to interrupt the ice. From there, you possibly can take the dialog ahead.

Buyer Help

For help, Social Cat has a particular Assist Heart on their web site. Whereas I used to be testing the platform, I checked out a few articles and they’re very informative. However if you happen to’d like to put in writing a few particular drawback, you should utilize the Contact tab on their web site.

You may also ship an electronic mail on to joe@thesocialcat.com. They usually reply inside a number of hours. You may also name them at +44 7933 441 043 or ship them a message on Instagram.

Comparability with Different Platforms

Social Cat is exclusive among the many finest influencer advertising and marketing platforms due to its distinctive matchmaking course of. The profile is about up such that their algorithm can perceive the wants of companies and creators.

It’s like Tinder for manufacturers and creators, however prone to be simpler! They make a match such that each events will likely be pleased with the association.

Upfluence, Fourstarzz, and Heepsy could be the prime influencer advertising and marketing platforms on the market however Social Cat has a very totally different target market.

The price of influencer advertising and marketing can go into hundreds of {dollars} or extra. However what about these companies that don’t have an enormous finances? That’s Social Cat’s foremost viewers.

The platform has a robust give attention to small companies that will not have an enormous finances however nonetheless need to attain a large viewers.

Their gifted campaigns permit companies to get their services or products in entrance of potential clients for gratis, which is an effective way to get began with influencer advertising and marketing.

Social Cat’s pricing mannequin is reasonably priced so small companies can get began with influencer advertising and marketing extra simply.

FAQs

Social Cat Evaluate: What’s My Verdict?

General, I believe that Social Cat is a superb choice for companies seeking to run an influencer marketing campaign. The platform is user-friendly and gives a whole lot of options that companies can benefit from. I extremely advocate utilizing Social Cat if you happen to’re a small enterprise proprietor seeking to run an influencer marketing campaign.

Do you’ve got any questions in regards to the options listed on this Social Cat overview? Please submit them within the feedback part. I’ll be completely happy to reply them for you.

Particular Supply: Use code – SHANE25 – to get a 25% low cost in your first month on Social Cat, out there for the month-to-month plans.

Disclosure: This content material has a number of affiliate hyperlinks, which suggests if you happen to click on on them, I’ll get a fee (with none further price to you).