So your shopper has agreed to spend money on an influencer advertising and marketing program – and for good cause. Not solely is influencer advertising and marketing spend skyrocketing, the efficacy of this technique is solidifying, with 52% of Gen Z reporting that they belief social media influencers for product or model recommendation.
We all know influencer advertising and marketing is usually a profitable technique, however pulling it off is way simpler stated than executed.
Under we define how Traackr’s influencer advertising and marketing platform helps you construct an efficient, properly organized, and reproducible program that can delight your purchasers, enhance your group’s productiveness, and guarantee future enterprise.
1. Discover distinctive influencers and get fast approvals
Because the business turns into extra saturated, discovering distinctive and impactful influencers can really feel like in search of a needle in a haystack.
Traackr helps by offering:
- Entry to the biggest international influencer knowledge set — 7M+ profiles, 13 platforms, 50 nations, and extra
- Various influencer discovery capabilities — search by influencer content material, attributes, and viewers standards.
- Sturdy influencer vetting instruments — verify historic content material, viewers demographics and high quality, and run model security checks.
Proof: see how two of our purchasers constructed profitable campaigns by choosing the proper influencers with Traackr – Beekman 1802’s excessive promoting TikTok marketing campaign and Revlon’s Marvel Lady 1984 launch.
“This marketing campaign did properly as a result of we knew we had the best companions from the start. We selected influencers primarily based on knowledge and analytics from Traackr, then left the marketing campaign open for interpretation.” – Julie Kaplan, Senior Supervisor, World PR & Influencer Advertising and marketing at Revlon.
2. Streamline marketing campaign workflows
Traackr is thought for being the system of document for influencer advertising and marketing — what does this imply?
You may handle collaborations, product sends, customized emails to influencers, marketing campaign briefs, funds, and measurement in a single place that retains a document of your previous collaborations and efficiency.
Traackr retains your group on the identical web page, and targeted on delivering worth to your shopper.
Proof: see how Colgate-Palmolive and its companies diminished marketing campaign prices by 40% whereas delivering considerably higher outcomes, with the assistance of Traackr’s marketing campaign administration instruments.
3. Exhibit impression to purchasers
ROI, ROI, ROI. On the finish of the day, the underside line is a very powerful line. However how do you show it?
Traackr’s strong knowledge and reporting capabilities help you analyze the efficiency and effectivity of your campaigns.
We not solely assist you report on ROI with shareable studies, the platform helps you validate your methods, offering insights for enhancing over time, and predicting the impression of future campaigns.
“With Traackr, we all know that the influencers we choose will drive probably the most impression for our purchasers and we are able to show it to the purchasers as properly. The information and insights they supply assist us ship prime performing campaigns time and time once more.” – Ash McGuinness, Account & Group Supervisor at Media Bounty
Proof: see how the company, Pegasus, tripled new influencer advertising and marketing enterprise with data-driven methods powered by Traackr.
Wish to study extra about Traackr? Take a look at our particular providing for companies right here or attain out to ojabbor@traackr.com.
