YouTube website positioning for Producing Content material Concepts

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Christina is a contract author specializing in tech, digital entrepreneurship, and environmental points. Discover her over at The Typing Quill.

You must be authentic and discover ideas for movies that spark an curiosity in your self and that can resonate along with your viewers. 

How are you aware that your subsequent thought received’t be a bust making you lose your followers? How do you scrounge up concepts if you’re feeling completely drained creatively after an extended day of filming and modifying? 

Fortuitously, there’s a method to assist your creativity alongside. Whenever you’re strapped for concepts, you may fall again on YouTube website positioning to generate some prospects to get you began — or to patch collectively a whole content material technique. 

On this information, we’ll stroll you thru the method step-by-step.

What Is YouTube website positioning? 

Earlier than we throw ourselves into the fray, although, first issues first. What’s YouTube website positioning? 

website positioning stands for search engine marketing. And after Google, YouTube is the second-largest search engine on the earth with over 3 billion month-to-month searches

website positioning is a set of practices that enable you make it possible for YouTube understands what your content material is all about. That understanding will increase its probabilities of displaying up in search outcomes. 

These practices embody:

  • Choosing a descriptive video title
  • Writing the proper video description
  • Setting tags and hashtags
  • Utilizing timestamps so as to add chapters to your video.

To study extra about YouTube website positioning, you may verify the full information.

Nonetheless, going additional, website positioning additionally signifies that you check out what content material has already been listed by YouTube’s algorithm and now tops its search outcomes. You analyze what others have finished proper — so you are able to do it higher. And ideally, you provide you with concepts that different creators haven’t explored but within the course of. 

Now that we’ve acquired the fundamentals down, right here’s the best way to begin harnessing YouTube website positioning to generate some unbelievable video ideas to your personal channel. 

1. Use YouTube website positioning for Content material Concepts 

To start out with, you may extract some useful recommendations from YouTube’s algorithm. 

Based mostly on AI and machine studying, this algorithm matches the tens of millions of day by day queries its customers seek for to the large variety of movies on the platform. It decides what probably the most related content material for every question is. And you’ll harness that information.


First, you may check out YouTube’s autocomplete function. Whenever you begin typing within the platform’s search bar, it would routinely checklist recommendations for the remainder of your question. 

These recommendations are based mostly on frequent searches by different customers. 

Consequently, they’re a fairly good indicator of what sort of content material individuals are hoping to search out on the platform. Should you come throughout one thing that sparks your curiosity, or one thing that hasn’t been finished earlier than by others in your area of interest, jot it down as a possible video content material thought

YouTube's autocomplete feature

Hashtags Touchdown and Trending Pages 

Subsequent, you may try hashtag touchdown pages which are related to your area of interest, in addition to trending pages. 

Hashtags have existed on YouTube for some time, however hashtag touchdown pages had been solely launched in early 2021. #Hashtags help you set a broad class to your video, or to narrate it to a sure matter. 

The brand new hashtag touchdown pages provide a curated number of movies below that hashtag. To entry them, all you must do is enter into your search bar and click on on the primary end result. 

The wonderful thing about these pages is that they don’t simply show the movies with the widest attain — people who high the common search outcomes. As an alternative, in addition they function newer content material that has taken off or is seeing a number of engagement from viewers. This, too, is usually a nice supply of inspiration. 

Hashtag Landings and Trending Pages on YouTube

The identical factor could be mentioned for trending pages. Yow will discover these within the “Discover” tab of your YouTube homepage. Testing what kind of content material has been going viral throughout the platform can provide you an ideal sense of how your viewers’s tastes are evolving. 

YouTube Studio Analytics 

A remaining website positioning factor to collect inspiration or insights from is YouTube Studio, particularly its analytics web page. 

Right here, you may verify which searches your movies presently seem in, and thus how your viewers finds you. You’ll get an summary of key phrases and phrases that viewers use of their queries that result in your content material. 

This manner, you’ll get an summary of how your present viewers finds their solution to your channel, and the place their most important pursuits lie. That’s an ideal foundation for deciding which instructions to discover additional.

2. Solid a Wider Web With Google: From Video Outcomes to Google Tendencies

Subsequent, we’re increasing our attain and harnessing Google itself for concepts. 

Most of Google’s search engine outcomes pages (SERPs) now prominently function YouTube movies. On your YouTube channel, it is a unbelievable supply of site visitors. For you personally, it’s an ideal supply of inspiration. 

Like YouTube, Google has an autocomplete function that will provide you with some insights into frequent searches on matters in your area of interest. Even higher, on the backside of SERPs, Google additionally has a piece with associated searches that customers typically verify. These typically embody questions, sudden nuances, and particulars that may type an ideal foundation for a brand new video. 

As well as, you should use a few of Google’s native instruments to get a broader understanding of how pursuits in your area of interest change — and to search out some concepts within the course of. At first amongst them is Google Tendencies.

Google for content ideas: autosuggestion, related searches, video results

Right here, you may enter any generic key phrase. Then, Google will present you ways many individuals have launched searches for it, when, and the place. What’s useful for you is which you could additionally slender down the platforms on which they searched — to YouTube, in your case.

Plus, on the backside of the Google Tendencies web page, you’ll discover a checklist of associated matters and associated queries. Not solely do these lists embody some nuggets for inventive inspiration, however in addition they help you rank them by rising person curiosity. This lets you deal with matters that supply enormous potential for rising your viewers and that haven’t been finished to demise.

3. Harness Devoted website positioning Instruments 

When you’ve scoured all that YouTube and Google have to supply when it comes to video concepts, you may take it to the subsequent degree through the use of devoted website positioning instruments. Their categorical function is discovering out what individuals seek for on the web. Content material can then be created and optimized accordingly. 

These instruments cannot solely provide you with some unbelievable content material concepts, however they’ll additionally enable you estimate what number of viewers you could possibly entice with every thought and the way a lot competitors there may be. 

There are quite a few website positioning instruments on the market, all of them with completely different strengths. To present you an thought, listed here are three that may turn out to be useful when trying to find concepts.

Ahrefs Key phrase Explorer

First, Ahrefs has one of many largest key phrase databases on the market, simply behind Google’s personal. 

Its stand-out function in terms of discovering video concepts is the corporate’s Key phrase Explorer Device. It lets you decide the search engine you need to deal with, YouTube amongst them. Then, you may discover what individuals seek for and draw inspiration to your movies. 

The one draw back? The instrument is a paid one, and a reasonably costly one at that, with pricing beginning at $82/month. Nonetheless, for those who’re simply attempting to find concepts every so often, Ahrefs’ YouTube Key phrase Device provides a restricted variety of free searches, although with much less background data.


Second, Semrush is normally talked about in a single breath with Ahrefs. It additionally has some 17 billion key phrases in its database.

Not like Ahrefs, although, Semrush doesn’t permit its customers to deal with a particular platform, comparable to YouTube, however its total talents are very highly effective.

Specifically, this goes for the platform’s Key phrase Magic instrument. You can begin with any key phrase out of your area of interest, then broaden its semantic attain and discover associated key phrases and often googled questions.

Semrush's Keyword Magic Tool for content ideas

For YouTubers on the hunt for concepts, this instrument is useful as a result of it reveals you whether or not the Google end result pages for a specific search already embody a video end result. If not, this could possibly be a wonderful goal for you.

Semrush permits you a most of 10 free searches a day. After that, you want a subscription (beginning at $99.95/month). Relying on the size at which you use, Semrush provides some nice options for thought technology. Devoted content material advertising instruments are included from the Guru plan up (beginning at $191.62 monthly).


Not like Ahrefs and SEMrush, TubeBuddy is a instrument that’s targeted completely on YouTube. It really even comes really helpful by SEMrush.

Normally, TubeBuddy is a instrument specialised in serving to you handle YouTube channels. It’s not involved with website positioning aside from for YouTube, and it incorporates a number of capabilities to handle movies, thumbnails, titles, and different components in bulk.

It actually shines when it comes to key phrase technology for YouTube website positioning in two methods. 

First, it can provide you information on how nicely key phrases are more likely to carry out via its Key phrase Explorer instrument.

And second,  it enables you to analyze anyone’s current movies simply, together with how they really rank in YouTube searches, versus simply view/like stats. That method, you may draw inspiration from anyone else’s content material technique. 

TubeBuddy’s service is centered on its browser extension. Fairly a little bit of the performance is definitely free, comparable to displaying you tags used on different movies.

To unlock the instrument’s full functionality, although, you’ll must subscribe, beginning at $7.20 monthly. When you have lower than 1,000 subscribers in your channel, you additionally get a 50% low cost.

4. Prioritize Your Content material Concepts With website positioning Metrics 

By this level, try to be left with a notepad stuffed with scribbled concepts, or with a spreadsheet stuffed with instructions to pursue. 

However first, how are you aware which concepts are value creating additional? How do you resolve which of them to show into movies immediately? Which ought to be placed on the again burner, or discarded in any case. 

At this stage, a number of website positioning metrics will help you resolve. At first amongst them are key phrase problem (KD) and key phrase quantity. 

  • Key phrase problem is a measure of how a lot competitors there may be for a specific key phrase. The extra content material concentrating on the identical key phrase has already been uploaded by different creators in your area of interest, the more durable it is going to be so that you can seem in search outcomes. 
  • Key phrase quantity, in distinction, is the variety of month-to-month searches in regards to the matter you’re . What number of a whole bunch or hundreds of individuals really launch searches that might make them your concepts? 

Should you haven’t finished so already throughout your analysis, now could be the time to make use of free website positioning instruments to lookup the metrics above for the concepts you’ve collected. Then you may rank them. 

Ideally, your highest priorities ought to lie with video concepts which have high-volume, low-difficulty website positioning key phrases. And which spark your personal ardour, in fact. 

5. Form Your Concepts Right into a Coherent Content material Technique 

A remaining level to contemplate if you resolve which concepts to pursue additional is your total content material technique

Whereas it’s tempting to go along with the primary wonderful thought you provide you with, take a small step again first. You’ll want to contemplate how completely different topics or video codecs slot in with the content material that’s already in your channel. How does it examine to what your viewers know and love?  

The way you order content material in your channel can be vital.

Particularly for those who’ve provide you with a complete bunch of concepts, attempt to group them into content material clusters which have related matters. That method, it would really feel extra natural to your viewers than leaping between matters wildly. It’s higher to obviously transition from one matter to a brand new one after having coated a number of completely different features of it. 


Being a content material creator comes with a number of advantages, but additionally numerous challenges. Discovering video concepts that resonate along with your viewers and can depart them wanting extra is likely one of the hardest packing containers to tick usually. 

Harnessing YouTube website positioning in numerous kinds will help you discover inspiration. Through the use of on-platform insights into YouTube’s algorithm, Google’s options and native instruments, and devoted website positioning platforms, you’ll have the ability to spherical up an ideal set of concepts to assist your channel prosper.