ODEON Cinemas Group, Europe’s largest cinema operator, has unveiled a brand new inventive platform to help its new model positioning ‘We Make Films Higher’, developed in partnership with inventive company ELVIS. The launch follows ODEON Cinemas Group’s appointment of ELVIS as its pan-European lead inventive company final yr.

ODEON Cinemas Group engaged ELVIS to develop a brand new inventive platform to tell all inside and exterior communications, based mostly on its new international ‘We Make Films Higher’ function and model framework, with a view to get individuals again into cinemas and to generate visitor love and loyalty.

The brand new model work faucets into insights from analysis performed by ELVIS, which confirmed that post-Covid, persons are craving escapism, journey and pleasure – all issues supplied by a visit to the cinema, the place you may neglect actual life for a short time and revel in a singular expertise.