Influencer entrepreneurs are a particular breed. They mix emotional relationship-building with data-driven digital savvy each day. The most effective have mastered the flexibility to faucet into their instincts whereas by no means shedding sight of their enterprise goals. 

I discover essentially the most attention-grabbing influencer advertising professionals have a down-to-earth strategy to constructing their applications. They know relationships are constructed, not purchased, and are usually not afraid to dive into the information and ask the robust inquiries to craft campaigns that drive outcomes.  

It’s a difficult occupation, however one that’s on the rise. There are presently 2,888 open influencer advertising jobs marketed on LinkedIn proper now!  

From my vantage level, I get to fulfill many superb influencer advertising consultants. Lately, I’ve been impressed by how these professionals not solely handle superb applications on behalf of their manufacturers, however they’re additionally unbelievable content material creators in their very own proper. 

When you’re in search of influencer advertising inspiration this summer time, try these IM professionals. They’re nice examples of excellence in our area. 

Scarlette Tidy

Scarlette is an influencer and social media advertising marketing consultant working with manufacturers equivalent to True Botanicals, Ellis Brooklyn and Smule. Prior, she ran influencer advertising for a number of of the manufacturers within the Kendo portfolio, together with Ole Henrikson and Chunk Magnificence. I like how she blends work and life on her Instagram feed and experiments with content material creation for her shoppers. You’ll be able to catch her on our podcast, The Quick Traack too! 

Geo West

After working with a number of of essentially the most prestigious magnificence manufacturers, together with L’Oreal and Charlotte Tilbury, Geo has now created her personal company, Pleased Cat. She’s been concerned in influencer advertising for 10 years, and is the girl behind many profitable influencers. She lately launched Greater than Affect, primarily based on 10 years of working straight with creators, and 5 years at a number of the largest manufacturers. Take a look at her programs right here. She additionally posts these superb artist renderings of inspiring ladies. 

Lauren Thermos

By day, Lauren is the Director, World Built-in Media & Advertising and marketing Technique at Revlon. On the aspect, she runs a advertising occasion sequence referred to as Lower the Crap. The place entrepreneurs who’re “sick of these ineffective platitudes” aka “content material is king”, “TV is useless” or “information is the brand new oil” will discover a place to debate the significant over the stylish. Whereas the occasions was in individual (bear in mind these days?!), they’re engaged on digital occasions lately so take into account signing as much as be taught extra at www.cutthecrap.io. 

Rema Gouyez

Rema heads up World Advocacy & Affect for L’Oreal. She is likely one of the most savvy digital entrepreneurs I’ve met. We additionally share a love for chardonnay and lifting weights 🙂 With 9,000+ followers, her private Instagram is an ongoing class in life-style affect. 

Akash Mehet

Akash is the cofounder of Fable & Mane, a hair wellness model. Previously, he led world digital advertising for Dior Parfums. He has an distinctive social media presence with 300,000 followers on Instagram and was featured in Forbes 30 Beneath 30 2019 – Media & Advertising and marketing. Take a look at his free advertising programs – particularly the one on influencer advertising! 

Deshnie Govender

Desh is the Head of Affect Packages for the South Africian division of Anheauser-Busch. However by evening, she’s DJ Roxxi, considered one of South Africa’s main feminine DJs. Desh was a nominee for AIB’s Digital Marketer of the 12 months award, and received Cosmopolitan Journal’s Superior Ladies Award. For sure, she’s fairly busy, however she nonetheless finds time to share useful influencer perception on Youtube and her LinkedIn nearly each day. 

Mackenzie Newcomb

As I’ve famous, usually glorious influencer entrepreneurs have a thriving platform of their very own and Traackr’s influencer advertising supervisor, Mackenzie, is not any exception. Name me biased, I do not care! Past the unbelievable work Mackenzie does for Traackr, which incorporates internet hosting our influencer podcast, The Quick Traack, she can be the girl behind The Unhealthy Bitch E book Membership, a 4,000 member sturdy guide membership that reads books by ladies about ladies. One way or the other she makes time to weblog about books and style at www.MackInStyle.com as nicely. 

Caroline Wright

Caroline could also be one of many youngest, preppiest and most profitable influencer entrepreneurs on the market. She began off doing all issues social for Lily Pulitzer proper out of faculty, and in her six years with the corporate landed within the function of Head of Model Collaborations and Promotions. Afterwards she spent a yr at Victoria’s Secret earlier than taking up the function of Vice President of Advertising and marketing for influencer-owned Gal Meets Glam assortment. Since Julie Engle determined to shut store, Caroline has began her personal consulting company. If this Charleston celebrity’s instagram account isn’t sufficient proof of her affect, I don’t know what can be!

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If you would like to continue learning from influential influencer entrepreneurs, be part of us on our podcast The Quick Traack.