Elon Musk is shopping for Twitter for $44bn (with a 3rd of the cash coming from banks) but it surely’s removed from clear how he’s going to get the cash again. However perhaps that’s not the purpose.

Very wealthy individuals (Musk is at the moment reckoned the world’s richest by means of his stake in Tesla) are unfailingly interested in media and Twitter has 300 million customers. Crucially, for Musk and his backers, they embody fairly properly each authorities and politician on earth.

One non-user, in fact, is Donald Trump who’s at the moment banned. If Musk permits him again in he, arguably, turns into essentially the most highly effective media energy dealer within the US if Trump runs for election once more.

Musk has mentioned he disagrees with Twitters ad-based mannequin which, presumably, means he’s eyeing subscriptions. Many Twitter customers will discover this unpalatable though not governments, politicians and corporates who discover it an affordable and efficient method of speaking immediately. When Vladimir Putin declares world Battle III he’ll in all probability do it on Twitter.

Musk is promising to take the brakes off Twitter within the pursuits of freedom of speech. This can imply extra spats with regulators however Musk loves a combat. No matter occurs, it’s time too fasten seatbelts as a result of it’s certain to be a bumpy trip.