Eurostar is now a key a part of British and French/continental life nevertheless it’s had a horrible time over the previous few years with lockdowns and strikes.

Now each arms are rebranding as Eurostar after a merging with sister firm Thalys in France and Eurostar has reportedly chosen adam&eveDDB within the UK and DDB Paris as its new businesses to get the cross-Channel rail service again on monitor. The company appointments, in a pitch dealt with by Altimis consulting, have but to be formally confirmed.

It’s one other substantial win for A&E after the return of Halifax. A&E had some massive gaps to fill after declining to repitch for John Lewis/Waitrose, seeing the Nationwide Lottery underneath new proprietor Allwyn go to a combo of Leo Burnett and VCCP and, final yr, dropping out to the latter in a Virgin Media O2 winner takes all pitch.

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Appointment confirmed. Eurostar Group Francois chief business officer le Doze, says: “We’re excited to nominate adam&eve DDB and DDB Paris to assist us create our first promoting marketing campaign as Eurostar Group. This is a crucial subsequent step as we launch our new model, and we sit up for sharing our new artistic with our prospects later this yr.”