Royal Enfield bikes, a world model, at the moment are made in Chennai, India though the identify harks again to the times when the north London suburb engineered all kinds of stuff, not least Lee Enfield rifles.

It was considered one of New Business Arts’ earliest purchasers and NCA is dealing with the launch of the Hunter 350, in all media together with TV, social, digital and Out of Dwelling. ‘A shot of motorcycling’ presents the Hunter as a life-style model, meant to get youthful folks again on two punchy wheels. ‘A shot’ is meant to draw all these Instagrammers.

NCA CCO Ian Heartfield says: “Overlook in regards to the previous guys of their Belstaffs, that is about carrying what you want, standing out from the group, wanting like you can be on the entrance cowl of a style magazine, whereas having the time of your life on two wheels, not 4.”

The music’s good too.

MAA artistic scale: 7.5.