On-line property web site Rightmove has appointed Neverland as its new inventive company following a closely-fought pitch towards McCann and Pablo. The account was previously with Fold7.

CMO Matt Bushby says: “Rightmove is the UK’s main property market, so we’re in a robust place to search for a brand new built-in strategic and artistic associate, to assist us speed up our advertising efficiency and subsequent part of enterprise progress – and Neverland fitted the invoice.

“We felt that the Neverland group demonstrated a capability to be a real associate in understanding our strategic want. We loved working with Neverland throughout this course of and had been impressed with the group’s willingness to deal with our model and enterprise targets.”

Neverland, based by former adam&eve associate Jon Forsyth, has quickly established itself as one of many handful of latest inventive businesses bringing motion to the London market.