I’m selecting a BBH advert for Tesco. Their Ramadan poster. Sensible use of out of doors and to be congratulated for speaking to the Muslim neighborhood, embracing Ramadan and fasting until dusk. It’s artistic, neighborhood and cultural. An excellent instance of a model participating with their viewers in a supportive, inclusive method.

Sir John Hegarty is co-founder and inventive director of artistic funding firm The Storage Soho & The Enterprise of Creativity. He’s a co-founder of Bartle Bogle Hegarty.