Been a proper bizarre previous yr hasn’t it?

However let’s speak work.

Some manufacturers have actually misplaced their method while others keep true to themselves and go and develop from power to power. With that thought in thoughts,

My first selection, is The Best, from Apple

The title of this piece says all of it and it wants little or no narrative from me. It’s Apple at its best, giving us a masterclass in the way to do a product demonstration, that’s crafted simply impeccably. It’s flawless.

Dentsu’s advert of the yr I’d say is our Oxfam work, it began as a social movie and has grown right into a TV spot.

What I really like is how stylishly it’s tackled such an vital drawback. Quick trend annihilated with a fast-paced edit.

If anybody is in any doubt in regards to the movie medium, these two gems ought to allay these fears.

A current Dave Trott article reported, simply 4% of UK promoting is remembered positively, 7% negatively and 89% under no circumstances. I feel these two ought to simply slip into the 4%.

Sue Higgs is ECD at Dentsu Artistic.