Is there ‘Life on Mars’ with out David Bowie? Congratulations to way of life model Eastpak and Belgian company Mutant for resisting the temptation to pattern the nice man as they discover the pink planet in a brand new international marketing campaign.

‘Constructed to Resist 2023’ {couples} way of life and sturdiness, Eastpak’s USP it appears, suggesting that Eastpak will nonetheless be round once we lastly attain Mars. It in all probability gained’t be as a lot enjoyable.

Eastpak, now owned by VF Company, started in 1952 as Japanese Canvas Merchandise, making gear for the US army.

Directed by Maky Margaridis and Tristan Feres for Bleunutt in Brussels.

MAA artistic scale: 8.