UK marcoms group MSQ is in a wealthy vein of kind with companies throughout its numerous empire recurrently selecting up enterprise.

Now Argentinian wine model Trivento has picked MSQ’s Courageous Spark as its international lead inventive company after a three-way pitch. Shopper company TracyLocke will deal with model activation. Courageous Spark has labored with Trivento, Argentina’s best-selling wine, on a challenge foundation.

Trivento senior model supervisor Heather Jones says: “We’re delighted to be increasing our relationship with Courageous Spark, a accomplice who has already delivered excellent manufacturing work for us. Their inventive considering and consumer centric activations might be massively necessary as we glance to construct on Trivento’s success and develop a model that can resonate with wine drinkers within the UK.”

Courageous Spark enterprise director Rebecca Vickery says: “By the event of the brand new masterbrand inventive and marketing campaign supply, we’re enthusiastic about constructing that means, sparking reminiscence, and delivering consistency from our comms to shelf.

“Trivento is an excellent model, so it’s our job to make sure when confronted with the wall of wine at supermarkets, shoppers really feel empowered and assured about their choice to purchase a bottle of Trivento, irrespective of the event.”