Watching the primary episode of The Ipcress file on ITV (good) however having to plough by countless commercials (principally horrible – has ever a lot been spent on excessive finish manufacturing for mediocre concepts) one advert stood out: ‘Can I app it?’ for M&S’ Sparks app.

https://www.youtube.com/watch?v=zmugBL_Ac4c

It’s most likely the primary good advert from M&S in years. From its new in-house division?

Sparks has reworked the dreary previous excessive road retailer, truly providing buyers a motive to change (in lots of circumstances, change again.) It truly has actual advantages and (much more unusually) works.

The likes of Waitrose, whose new myWaitrose scheme affords little or no of something, ought to take notice.

MAA artistic scale: 8.