ITV’s in-house advert company has not to this point had the influence of the Channel 4 and BBC groups, however the appointment of Mom’s Niki Garner as director of ITV Inventive may sign a brand new period for the broadcaster.

Garner was at Mom for greater than 12 years, and most just lately held the title “joint head of Mothering,” with a give attention to the company’s tradition, expertise, and DE&I programme. She additionally labored on shoppers together with Ikea, Samsung, Diageo, PG Suggestions and Debenhams.

Garner replaces Matt Scarff, who just lately went freelance after 9 years within the job.

She mentioned: “Mom has been my dwelling for a big chunk of my life, I’m leaving with many, many joyful reminiscences and 12 years’ expertise constructing manufacturers in bizarre methods – shifting to ITV Inventive will let me put these expertise to good use on a model that I like. It’s going to be a journey full of drama, comedy, factual, leisure, a wholesome dose of actuality, plus some pretty individuals in Jane and the crew at ITV.”

Jane Stiller, CMO of ITV, mentioned: ”Niki is an excellent chief with a observe report of delivering extremely efficient, courageous artistic work which modifications individuals’s behaviour and delivers nice enterprise outcomes. ITV is legendary for wonderful artistic campaigns which mirror and form common tradition and Niki is strictly the precise particular person to steer our in-house crew into the longer term.”