Within the development trade, the bias is barely even unconscious: it’s a spot the place males are males, and so they earn 43% greater than ladies.

Mom Berlin is popping all this the other way up for tradeswomen’s collective TaskHer. The “Commerce Locations” marketing campaign options ladies dressed up as males to speak about their experiences in a bid to lift consciousness of the discrimination they face.

It’s arduous sufficient to discover a respectable tradesperson, with out chopping out half the inhabitants from the occupation. This marketing campaign would possibly simply make a distinction.

Over in Shanghai, Mom has launched a brand new advert in its “By no means Nonetheless” marketing campaign for luxurious suitcase model Rimowa. It incorporates a customized rating by composer Hans Zimmer (who’s gained Oscars for his work on Dune and the Lion King) and stars Taiwanese musician Jay Chou performing a duet with a piano participant at London St Pancras.